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Venue took a detour north into the periphery of greater Los Angeles to drive across, through, and back again over the San Andreas Fault, a slow motion crash between continents. Rocks roil like rough seas in an engraving by Hokusai, a great wave of planetary energy curling stone into ribbons and bending whole landscapes toward the sky.



Though several guidebooks exist for would-be fault explorers, the San Andreas is not the giant, Grand Canyon-esque crack in the ground of our James Bond-fueled imagination. For most of its length, indeed, the fault is only visible through its traces: offset streams and channels, ridges, scarps, discontinuities, sags, and even mudpots.

The Palmdale Road Cut—a 90-foot slice through lakebed sediments that have spent millions of years being squeezed and torqued by the fault's slips and shear—is thus a rare window onto geologic force, frozen in motion.

The drive itself is very easy, heading up the 14—the Antelope Valley Freeway—from Los Angeles, where, just north of the junction with Avenue S, there it is: the San Andreas, inadvertently peeled open and revealed to the world by road crews as they blasted through rock to make the freeway.



The easiest way to visit on foot, we found, was to exit there, head up to the nearby Pelona Vista Park, and leave our car in the parking lot.

Then—admittedly trespassing, so please beware should you try this yourself—it's just a short, uneven walk down a well-worn network of trails and skirting some ineffectual, sagging barbed wire to overlook the freeway, where you can stand above this artificial chasm between continents as if in a Casper David Friedrich painting.



You can look down at and listen to cars droning by, seemingly unaware of their regal surroundings.

If you don't know what you're looking for, you could drive though this extraordinary spot without ever knowing what you've missed.



Standing amidst this wonderfully detailed incision, cut straight through the arid scar tissue of continental jostling, it has the feel of a tectonic amphitheater—more stunning than anything at Delphi—oracular in its revelation of how the earth moves, heaves, and behaves, the planet always rushing toward future arrangements that geologists can only try, approximately, to predict.



Immeasurably massive forces strain upward, bulging the ground itself and reducing a million years' worth of sedimentary accretion to dust and gravel. Small rocks pop out from cracks and roll down the hillside, where plants struggle to grow along the dry and irregular terrain.



Hopping back in the car, Venue continued to drive the fault, passing the California Aqueduct, a megastructural monument to water, another of the powerful natural forces whose movements have redesigned the state's landscape wholesale.



About forty minutes southwest of Palmdale, two tiny signs, all but literally in the middle of nowhere, stand on the side of a road so uncrowded we passed only one other car the entire time we drove on it, announcing the fault's subterranean presence.



Here, the fault spreads out into a broad and picturesque valley—



—where the signs marking this geologic feature look both absurd and suitably poetic, as if tourists from all over the country or world might, just might, come to California in search of its signature geologic landmark.



We pulled over here to walk around for a while, at a small bend in Pallet Creek Road, taking pictures and wandering up the nearby hills. A ruined farmhouse of some kind stood off the road to the north, and the wind picked up considerably as we looked over the vista.

The weather began to change and the looming masses of clouds blowing down from the San Gabriels seemed to mimic, in their own convolutions and shapes, the weird geologies we knew were below us somewhere, an earth layered like a deck of cards that, at any moment, might reshuffle themselves in a coming earthquake.

Oddly enough, there is a Benedictine monastery built right here on the Fault: the coincidentally named St. Andrew's Abbey, where, of all things, the monks specialize in ceramics, molding and firing the crumbled clay of a tectonic fault into objects.

There is something truly remarkable in this notion—whether or not the monks, in fact, use local clay—of transmuting the negative space of a fault line into positive things with mass that you can hold and look upon, as if extracting material objects from the void and turning this vulnerability into a generator for new forms yet to come.

Top image: Hokusai, The Great Wave off Kanagawa, via Wikipedia.
The paleo-tectonic maps of retired geologist Ronald Blakey are mesmerizing and impossible to forget once you've seen them. Catalogued on his website Colorado Plateau Geosystems, these maps show the world adrift, its landscapes breaking apart and reconnecting again in entirely new forms, where continents are as temporary as the island chains that regularly smash together to create them, on a timescale where even oceans that exist for tens of millions of years can disappear leaving only the subtlest of geological traces.

With a particular emphasis on North America and the U.S. Southwest—where Blakey still lives, in Flagstaff, Arizona—these visually engaging reconstructions of the Earth's distant past show how dynamic a planet we live on, and imply yet more, unrecognizable changes ahead.

The following images come from Ron Blakey's maps of the paleotectonic evolution of North America. The first map shows the land 510 million years ago, progressing from there—reading left to right, top to bottom—through the accretion and dissolution of Pangaea into the most recent Ice Age and, in the final image, North America in its present-day configuration.



Venue met with Blakey in his Flagstaff home to talk about the tectonic processes that make and remake the surface of the Earth, the difficulty in representing these changes with both scientific accuracy and visual panache, and the specific satellite images and software tools he uses to create his unique brand of deep-time cartography.

Like film stills from a 600-million year-old blockbuster, Blakey's maps take us back to the Precambrian—but there are much older eras still, stretching unmapped into far earlier continents and seas, and there are many more billions of years of continental evolution to come. Blakey talked us through some of the most complex changes in recent geological history, including the opening of the North Atlantic Ocean, and he allowed himself to speculate, albeit briefly, about where Earth's continental crust might yet be headed (including a possible supercontinent in the Antarctic).

Many of Blakey's maps are collected in the book Ancient Landscapes of the Colorado Plateau, written with Wayne Ranney, where Blakey also describes some of the research and methods that went into producing them. Blakey also contributed to the recent, new edition of a textbook by Wolfgang Frisch and Martin Meschede, Plate Tectonics: Continental Drift and Mountain Building, a thorough exploration of landscapes disassembling and colliding over vast spans of time.

• • •

The west coast of North America, depicted as it would have been 130 million years ago; the coast is a labyrinth of islands, lagoons, and peninsulas slowly colliding with the mainland to form the mountains and valleys we know today. Map by Ron Blakey.

Geoff Manaugh: When I first discovered your maps showing the gradual tectonic re-location of the continents over hundreds of millions of years, I thought this was exactly what geologists should be doing: offering clear, step-by-step visual narratives of the evolution of the earth’s surface so that people can better understand the planet we live on. What inspired you to make the maps, and how did you first got started with them?

Ronald Blakey: Well, the very first maps I made were in conjunction with my doctoral thesis, back in the early 1970s. Those were made with pen and ink. I made sketches to show what the paleogeography would have looked like for the specific formation I was studying with my doctorate. Three or four of those maps went into the thesis, which was then published by the Utah Geologic Survey. I’ve also done a number of papers over the years where I’ve made sketches.

But I was late getting into the computer. Basically, during my graduate work I never used a computer for anything. I kind of resisted it, because, for the kind of work I was doing, I just didn’t see a need for it—I didn’t do quantifiable kinds of things. Then, of course, along comes email and the Internet. I actually forget when I first started with Photoshop—probably in the mid-1990s. When I found that, I just thought, wow: the power of this is incredible. I quickly learned how to use the cloning tool, so that I could clone modern topography onto ancient maps, and that made things even simpler yet.

Another thing I started doing was putting these maps into presentations. There were something like five different programs back there, in the late 90s, but the only one that survived was PowerPoint—which is too bad, because it was far from the best of the programs. I was using a program called Astound, which was far superior, particularly in the transitions between screens. I could do simple animations. I could make the tectonic plates move, create mountain belts, and so forth.

I retired in May of 2009, but all of my early maps are now online. With each generation of maps that I’ve done, there has been a noted improvement over earlier maps. I find new techniques and, when you work with Photoshop as much as I do, you learn new ideas and you find ways to make things that were a little clumsy look more smooth.

Manaugh: Where does the data come from?

Blakey: It comes from various publications. You can get a publication and have that PDF open, showing what something looked like in the past, and work from that. Usually, what I’m working from are fairly simple sketches published in the literature. They’ll show a subduction zone and a series of violent arcs, or a collision zone. What I do is take this information and make it more pictorial.

If you create a series of maps in sequence, you can create them in such a way that certain geologic events, from one time slice to the next, to the next, to the next, will blend. It depends a lot on the scale of what you’re trying to show—the whole world versus just four or five states in the West.

Now, throughout the years from, let’s say, 2004 until I retired in 2009, I kept improving the website. I envisioned most of this as educational material, and I didn’t pay much attention to who used it, how they used it, and so forth. But, then, shortly before I retired, various book companies and museums—and, most recently, oil companies—have approached me. So I started selling these and I tried very diligently not to allow this to overlap with what I was doing for my teaching and my research at the University.

In the following long sequence of images, we see the evolution of the west coast of North America, its state boundaries ghosted in for reference. Sea levels rise and fall; island chains emerge and collide; mountains forms; inland seas proliferate and drain; and, eventually, modern day California, Vancouver Island, and the Baja peninsula take shape, among other recognizable features. The time frame represented by these images is approximately 500 million years. All maps by Ron Blakey.



Nicola Twilley: What do the oil companies want them for?

Blakey: They’re my biggest customers now. Usually, the geologists at oil companies are working with people who know either much less geology than they do or, in some cases, almost no geology at all, yet they’re trying to convince these people that this is where they need to explore, or this is what they need to do next.

They find these maps very useful to show what the Devonian of North Dakota looked like, for example, which is a hot spot right now with all the shales that they’re developing in the Williston Basin. What they like is that I show what the area might have really looked like. This helps, particularly with people who have only a modest understanding of geology, particularly the geologic past.

Manaugh: What have been some of the most difficult regions or geological eras to map?

Blakey: The most difficult thing to depict is back in the Paleozoic and the Mesozoic. Large areas of the continent were flooded, deep into the interior.

During certain periods, like the Ordovician, the Devonian, and parts of the Jurassic—especially the Cretaceous—as much as two-thirds of the continents were underwater. But they’re still continents; they’re still continental crusts. They’re not oceans. The sea level was just high enough, with respect to where the landscape was at the time, that the area was flooded. Of course, this is a concept that non-geologists really have problems with, because they don’t understand the processes of how continents get uplifted and subside and erode and so forth, but this is one of the concepts that my maps show quite nicely: the seas coming in and retreating.

But it’s very difficult—I mean, there is no modern analog for a seaway that stretched from the Mackenzie River Delta in Canada to the Gulf of Mexico and that was 400 miles wide. There’s nothing like that on Earth today. But the styles of mountains have not dramatically changed over the last probably two billion years—maybe even longer than that. I don’t go back that far—I tend to stick with the last 600 million years or so—but the styles of mountains haven’t changed. The nature of island arcs hasn’t changed, as far as we know.

What has changed is the amount of vegetation on the landscape. My maps that are in the early part of the Paleozoic—the Cambrian and the Ordovician early part of the Silurian—tend to be drab-colored. Then, in the late Silurian and in the Devonian, when the land plants developed, I start bringing vegetation colors in. I try to show the broad patterns of climate. Not in detail, of course—there’s a lot of controversy about certain paleoclimates. But, basically, paleoclimates follow the same kinds of regimens that the modern climates are following: where the oceans are, where the equator is, where the mountain ranges are, and so forth.

That means you can make broad predictions about what a paleoclimate would have been based on its relationship to the equator or based on the presence or absence of nearby mountains. I use these kinds of principles to show more arid areas versus more humid areas.

The next three sequences show the evolution of the Earth's surface in reverse, from the present day to, at the very bottom, 600 million years ago, when nearly all of the planet's landmasses were joined together in the Antarctic. The first sequence shows roughly 90 million years of backward evolution, the continents pulling apart from one another and beginning a slow drift south. They were mapped using the Mollweide projection, and, in all cases, are by Ron Blakey.



Twilley: And you paint the arid area based on a contemporary analog?

Blakey: Right. I know the modern world reasonably well and I’ll choose something today that might have matched the texture and aridity of that older landscape.

I use a program called GeoMapApp that gives me digital elevation maps for anywhere in the world. Most recently, they have coupled it with what they call the “Blue Marble.” NASA has stitched together a bunch of satellite photos of the world in such a way that you can’t tell where one series of photos come in or another. It’s a fairly true-color representation of what Earth would look like from space. So this Blue Marble is coupled with the GeoMapApp’s digital elevation topography; you put the Blue Marble over it, and you use a little slider to let the topography show through, and it gives you a fairly realistic looking picture of what you’re looking for.

For example, if I’m working with a mountain range in the southern Appalachians for a Devonian map—well, the southern Appalachians, during the Devonian, were probably far enough away from the equator that it was in the arid belt. There are some indications of that, as well—salt deposits in the Michigan Basin and in parts of New York and so forth. Plus, there are red-colored sediments, which don’t prove but tend to indicate arid environments. This combination tells me that this part of the world was fairly arid. So I’m going to places like modern Afghanistan, extreme western China, northern Turkey, or other places where there are somewhat arid climates with mountain belts today. Then I clone the mountains from there and put them in the map.

But you have to know the geologic background. You have to know how the mountains were formed, what the grain of the mountains was. That’s not always easy, although there are ways of doing it. To know the grain of the mountains, you need to know where the hinterland and the center of the mountains were. You need to know where the foreland area is, so that you can show the different styles of mountains. You have to move from foreland areas—which tends to be a series of parallel ridges, usually much lower than the hinterlands—to the center and beyond.

I use this kind of information to pick the right kind of modern mountain to put back in the Devonian, based on what that Devonian landscape probably had a good chance of looking like. Do we know for certain? Of course not. We weren’t around in the Devonian. But we have a good rock record and we have a lot of information; so we use that information and, then, voilà.

To give another example, let’s look at the Devonian period of the east coast. The big European continent that we call Baltica collided with Greenland and a series of micro-continents collided further south, all the way down at least as far as New Jersey, if not down as far the Carolinas. We know that there are places on Earth today where these same kinds of collisions are taking place—in the Alps and Mediterranean region, and the Caucasus region, and so forth.

We can use the concept that, if two plates are colliding today to produce the Caucasus mountains, and if we look at the style of mountains that the Caucasus are, then it’s reasonable to think that, where Greenland and Baltica collided in the Silurian and the Devonian, the mountains would have had a similar style. So we can map that.

This second sequence shows the continents drifting apart, in reverse, from 105 million years ago to 240 million years ago. They were mapped using the Mollweide projection, and, in all cases, are by Ron Blakey.



Manaugh: That collision alone—Baltica and Greenland—sounds like something that would be extremely difficult to map.

Blakey: Absolutely. And it’s not a one-to-one relationship. You have to look at the whole pattern of how the plates collided, how big the plates were, and so forth.

Then there’s the question of the different histories of particular plates. So, for example, most of Scotland started out as North America. Then, when all the continents collided to form Pangaea, the first collisions took place in the Silurian-Devonian and the final collisions took place in the Pennsylvanian-Permian. By, say, 250 million years ago, most of the continents were together. Then, when they started to split apart in the Triassic and Jurassic—especially in the Triassic and Cretaceous—the split occurred in such a way that what had been part of North America was actually captured, if you will, by Europe and taken over to become the British Isles.

Scotland and at least the northern half of Ireland were captured and began to drift with Europe. On the other hand, North America picked up Florida—which used to be part of Gondwana—and so forth.

One of the things that is interesting is the way that, when mountains come together and then finally break up, they usually don’t break up the same way that they came together. Sometimes they do, but it has to do with weaknesses, stress patterns, and things like this. Obviously, all time is extremely relative, but mountains don’t last that long. A given mountain range that’s been formed by a simple collision—not that there’s any such thing as a simple collision—once that collision is over with, 40 or 50 million years after that event, there is only low-lying landscape. It may have even have split apart already into a new ocean basin.

But here’s the important part: the structure that was created by that collision is still there, even though the mountains have been worn down. It’s like when you cut a piece of wood: the grain is still inherited from when that tree grew. The pattern of the grain still shows where the branches were, and the direction of the tree’s growth in response to wind and sun and its neighbors. You can’t reconstruct the tree exactly from its grain, but, if you’re an expert with wood, you should be able to look and say: here are the tree rings, and here’s a year where the tree grew fast, here’s a year where the tree grew slow, here’s where the tree grew branches, etc.

In a sense, as geologists, we’re doing the same things with rock structure. We can tell by the pattern of how the rocks are deformed which direction the forces came from. With mountains, you can tell the angle at which the plates collided. It’s usually very oblique. What that tends to do is complicate the geologic structure, because you not only get things moving one way, but you get things dragging the other way, as well. But we can usually tell the angle at which the plates hit.

Then, in many cases, based upon the nature of how the crust has been deformed and stacked up, we can tell the severity of the mountain range. It doesn’t necessarily mean that we can say: oh, this structure would have been a twenty-thousand-foot high mountain range. It’s not that simple at all, not least of which because rocks can deform pretty severely without making towering mountains.

This final of the three global sequences shows the continents drifting apart, in reverse, from 260 million years ago to 600 million years ago. There was still nearly 4 billion years of tectonic evolution prior to where these maps begin. They were mapped using the Mollweide projection, and, in all cases, are by Ron Blakey.



Manaugh: Are you able to project these same tectonic movements and geological processes into the future and show what the earth might look like in, say, 250 million years?

Blakey: I’ve had a number of people ask me about that, so I did make some global maps. I think I made six of them at about 50-million-year intervals. For the fifteen to 100-million-year range, I think you can say they are fairly realistic. But, once you get much past 75 to 100 million years, it starts to get really, really speculative. The plates do strange things. I’ll give you just a couple of quick examples.

The Atlantic Ocean opened in the beginning of the Jurassic. The actual opening probably started off the coasts of roughly what is now Connecticut down to the Carolinas. That’s where the first opening started. So the central part of the Atlantic was the first part to open up. It opened up reasonably simply—but, again, I’m using the word simple with caution here.

The north Atlantic, meanwhile, didn’t open up until about 60 to 50 million years ago. When it opened up, it did a bunch of strange things. The first opening took place between Britain and an offshore bank that’s mostly submerged, called Rockall. Rockall is out in the Atlantic Ocean, northwest of Ireland—near Iceland—but it’s continental crust. That splitting process went on for, let’s say, ten million years or so—I’m just going to talk in broad terms—as the ocean started opening up.

Then the whole thing jumped. A second opening began over between Greenland and North America, as Greenland and North America began to separate off. That lasted for a good 40 or 50 million years. That’s where you now get the Labrador Sea; that is actual ocean crust. So that was the Atlantic Ocean for thirty or forty million years—but then it jumped again, this time over between Greenland and what is now the west coast of Europe. It started opening up over there, before it jumped yet again. There’s an island in the middle of the North Atlantic, way the heck up there, called Jan Mayen. At one time, it was actually part of Greenland. The Atlantic opened between it and Greenland and then shifted to the other side and made its final opening.

The following two sequences show the evolution of Europe from an Antarctic archipelago to a tropical island chain to the present day Europe we know and recognize. The first sequence starts roughly 450 million years ago and continues to the Jurassic, 200 million years ago. All maps by Ron Blakey.



So it’s very complicated. And that’s just the Atlantic Ocean.

The Northern Atlantic took at least five different paths before the final path was established, and it’s all still changing. In fact, the south Atlantic is actually even worse; it’s an even bigger mess. You’ve got multiple openings between southwest Africa and Argentina, plus Antarctica was up in there before it pulled away to the south.

These complications are what makes this stuff so interesting. If we look at events that we can understand pretty well over the last, let’s say, 150 or 200 million years of time—where we have a good indication of where the oceans were because we still have ocean crusts of that age—then we can extrapolate from that back to past times when oceans were created and destroyed. We can follow the rules that are going on today to see all of the oddities and the exceptions and so forth.

These are the kinds of things I try to keep track of when I’m making these maps. I’m always asking: what do we know? Was it a simple pull-apart process? There are examples where continents started to split across from one another, then came back together, then re-split in a different spot later on. That’s not just speculation—there is geologic evidence for this in the rock record.

So, when it comes to extrapolating future geologies, things become very complicated very quickly. If you start thinking about the behavior of the north Atlantic, creating a projection based on what’s going on today seems, at first, like a fairly simple chore. North America is going on a northwesterly path at only one or two centimeters a year. Europe is moving away, at almost a right angle, at about another centimeter a year. So the Atlantic is only opening at three centimeters a year; it’s one of the slowest-opening oceans right now.

OK, fine—but what else is happening? The Caribbean is pushing up into the Atlantic and, off South America, there is the Scotia Arc. Both of those are growing. They’ve also identified what looks like a new island arc off the western Mediterranean region; that eventually would start to close the Atlantic in that area. Now you start to speculate: well, these arcs will start to grow, and they’ll start to eat into the oceans, and subduct the crusts, and so forth.

Again, for the first 50, 75, or even 100 million years, you can say that these particular movements are fairly likely. But, once you get past that, you can still use geologic principles, but you’re just speculating as to which way the continents are going to go.

For instance, the one continent that does not seem to be moving at all right now, relative to anything else, is Antarctica. It seems to be really fixed on the South Pole. That’s why some people think that everything will actually coagulate back towards the South Pole. However, there are also a bunch of subduction zones today along southern Asia, and those are pretty strong subduction zones. Those are the ones that created the big tsunami, and all the earthquakes off of Indonesia and so forth. Eventually, those could pull either parts of Antarctica or all of Antarctica up toward them.

But I’m more interested in reconstructing the past than I am the future, so I’ve only played around with those five or six maps.

This second sequence, showing the next phase in the evolution of Europe, begins approximately 150 million years ago and extends to the present day. All maps by Ron Blakey.



Manaugh: To ground things a bit, we’re having this conversation in Flagstaff, on the Colorado Plateau, which seems like a great place to teach geology. I wonder whether there might be another Colorado Plateau, so to speak, elsewhere in the world—something geologically similar to the extraordinary landscapes we see here that just hasn’t had the chance to emerge. Maybe the tectonics aren’t right, and it’s still just a crack, rather than a canyon, or maybe it’s covered in vegetation or ice so we can’t see it yet. Conversely, I’m curious if you might have found evidence of other great geological districts in the earth’s past—lost Grand Canyons, other Arches National Parks—that have been lost to time. How could we detect those, and where are they?

Blakey: This is indeed a great place to teach geology. It’s a great place to live.

As for Colorado Plateau analogs—it’s an interesting question. There’s an area in South America that I’d say is fairly similar. It’s got a couple of famous national parks that I can't remember the name of. It’s a smaller version, but it’s very similar to the Colorado Plateau. It’s between the Andes and the Amazon basin, part of the general pampas region there of South America. It even has similarly aged rocks. Parts of northern Africa would also be similar.

But you have to look at all the characteristics of the Plateau. Number one: the rocks are flat. Number two: the rocks have been uplifted. Number three: the rocks are dissected by a major river system. Number four: it’s a semi-arid climate. There are probably five or six defining characteristics in total, and I’ve heard many people say that there is no other place else on Earth that has all those characteristics in exactly the same way. But I went to an area in eastern Mauritania many years ago, where, for all the world, it looked like the Grand Canyon. It wasn’t as colorful, but it was a big, deep canyon.

In fact, the Appalachian Plateau would be somewhat similar, except it’s in a humid climate, which means the land has been shaped and formed differently. But the Appalachian plateau has flat-lying rocks; it’s dissected by some major rivers; it’s experienced uplift; and so forth.

The next two sequences of images, followed from left to right, top to bottom, illustrate the gradual evolution of the Colorado Plateau, where, in its modern day incarnation, this interview with Ron Blakey took place (specifically, in Flagstaff, Arizona. The earliest map included here depicts the Proterozoic; the first sequence ends in the Triassic. All maps by Ron Blakey.



Twilley: I’m interested in the representational challenges you face when you decide to make a map, and, specifically, when you’re in Photoshop, what your most-used tools might be. I thought it was fascinating when you said that the cloning tool really changed how you make geological maps. What other techniques are important to you, in order to represent geological histories?

Blakey: Oh, the cloning tool is the most important, by far—at least when I’m actually painting. Of course, I use the outline tool to select areas, but, when I’m actually painting, it would be impossible to paint these different maps pixel by pixel. I couldn’t do it. Occasionally, I will actually hand-draw some things in the flatlands, where I want to put a river system, for example, but, at least for mountains and rugged terrain, I clone everything.

Some times, I’ll cut and paste. I’ll select an area in the GeoMapApp, I save it as a JPEG, and then I can select it and copy it and paste it in, and I can rotate and deform it a little bit. Are you familiar with the warp tool in Photoshop? I use that a lot, because you can change the shape of mountains a little. If you do it too dramatically, it really looks flaky. But, if you do it right, it still looks pretty realistic.

This second sequence, also showing the evolution of the Colorado Plateau, begins with the Triassic and ends roughly 5 million years ago—basically the present day, in geological terms. All maps by Ron Blakey.



Twilley: And do you have certain filters you rely on for particular geological effects?

Blakey: A little bit. I like to use the craquelure filter. It actually gives you little bumps and valleys and so forth. I use that especially for continental margins. Continental margins are anything but regular slopes, going down to the abyssal depths. They’re very irregular. There are landslides and all kinds of things going on there at the margins, so I add a little texture with craquelure.

It can be difficult to use, though, and it doesn’t work at really high resolutions—so, what I actually have to do some times, is that I will actually copy a part of my map, take it out, make it smaller, do the craquelure on it, and then blow it back up and paste it in again.

A painting by Ron Blakey depicts a geological landscape near Sedona, Arizona.

Dee Blakey, Ron's Wife: I think the other reason that he can do what he does is that he paints. That’s one of his paintings, that one over there [gestures above fireplace].

Blakey: Well, I guess I should have said that right away, when you asked me why I got interested in this, because I am interested in the artistic aspect of geology. The artistic aspect of science, in general, but especially geology. Astronomy, for example, would be another field where artistic visualizations are useful—any time you’re trying to show things that can’t easily be visualized with something comparable here on present-day planet Earth, you have to use an artistic interpretation.

Anyway, I can’t explain it, but I understand color pretty well. I use the hue saturation tool a lot. I’ll select an area and then I’ll feather it, let’s say, because you don’t want the edges to be sharp. I’ll feather it by thirty, forty, fifty pixels. Then I'll take the slider for hue saturation, where, if you go to the left, you make things redder and, if you go to the right, you make things greener. If I’ve got a landscape that looks a little too humid, I’ll just slide it slightly to the left to make it a bit redder. You can also change the lightness and darkness when you do that. There’s also regular saturation. By killing the saturation, you can really kill the nature of a landscape quite a bit.

And I use hue saturation a lot. That took me a long time to master, because it’s really easy to screw things up with that tool. You start sliding things a little too far and, whoa—wait a minute! All of a sudden, you’ve got purple mountains.
Photo courtesy Scott McGuire.

Several years ago, when half of Venue worked on the editorial staff at Dwell magazine, we took a daytrip down to the head office of The North Face to visit their equipment design team and learn more about the architecture of tents.

"As a form of minor architecture," the resulting short article explained, "tents are strangely overlooked. They are portable, temporary, and designed to withstand even the most extreme conditions, but they are usually viewed as simple sporting goods. They are something between a large backpack and outdoor lifestyle gear—certainly not small buildings. But what might an architect learn from the structure and design of a well-made tent?"

Amongst the group of people we spoke with that day was outdoor equipment strategist Scott McGuire, an intense, articulate, and highly focused advocate for all things outdoors. As seen through Scott's eyes, the flexibility, portability, ease of use, and multi-contextual possibilities of outdoor equipment design began to suggest a more effective realization, we thought, of the avant-garde legacy of 1960s architects like Archigram, who dreamed of impossible instant cities and high-tech nomadic settlements in the middle of nowhere.

Scott McGuire talks to Venue in Lee Vining, California; Mono Lake can be seen in the background.

Intrigued by his perspective on the ways in which outdoor gear can both constrain and expand the ways in which human beings move around in and inhabit wild landscapes, Venue was thrilled to catch up with Scott at a deli in Lee Vining, California, near his Eastern Sierra home.

McGuire, who recently left The North Face to set up his own business, called The Mountain Lab, was beyond generous with his time and expertise, happily answering our questions as the sun set over Mono Lake in the distance. His answers combined a lifelong outdoor enthusiast's understanding of the natural environment with a granular, almost anthropological analysis of the activities that humans like to perform in those contexts, as well as a designer's eye for form, function, and material choices.

Indeed, as Scott's description of the design process makes clear in the following interview, a 40-liter mountaineering pack is revealed literally as a sculpture produced by the interaction between the human body and a particular landscape: the twist to squeeze through a crevasse, or the backward tilt of the head during a belay.

Our conversation ranged from geographic and generational differences in outdoor experiences to the emerging spatial technologies of the U.S. military, and from the rise of BMX and the X Games to the city itself as the new "outdoors," offering a fascinating perspective on the unexpected ways in which technical equipment can both enable and redefine our relationship with extreme environments.

• • •

Geoff Manaugh: I’d like to start by asking you about the constraints you face in the design of outdoor athletic equipment, and how that affects the resulting product. For instance, in designing architecture, you might think about factors such as a building’s visual impact, its environmental performance, or the historic context of where your future structure is meant to be. But if you’re designing something like a tent—a kind of athletic architecture, if you will—then you’re talking about factors like portability, aerodynamism, cost, weather-proofing, etc.. What design constraints do you face, and how do you prioritize them?

Scott McGuire: The first thing is always the user. Everything has to be very user-centric, in a way that’s perhaps unlike conventional architecture. You might say, “I’m building a house; it’s about this site; it’s about this view; people are going to live in it in a certain way,” but you would rarely design a house based on whether or not someone has a propensity, for example, to use their kitchen utensils with their left hand or their right hand. But when you’re creating a technical product, you become really myopically focused on how that product interacts with an individual. It’s about establishing who that person is.

Of course, if I’m talking about doing a small technical pack that will hold 40 liters for someone who’s going mountaineering—well, I know that same pack may very well be used by someone riding on a bike as a commuter in New York City. Still, when we’re talking about that product, it’s very much about things like: what’s the person who’s going mountaineering wearing? What are they carrying? Where are they going? What environment are they going to be in? How much wear and tear is their pack going to get? As you study the user, you usually end up discovering a lot of nuances about the way they’ll use the product, and they’re often things you wouldn’t normally think about.

"Mt. Blanc from Le Jardin"; "The Finsteraarhorn"; another view of the Finsteraarhorn; and "Glacier of the Rhone." All photos taken between 1860 and 1890. Courtesy of the U.S. Library of Congress Prints and Photographs Division.

I’ll give you some examples of how that would work. I’ll stick with the 40-liter technical pack, which is the one you usually find in an area that’s high alpine, above 8000 feet, with year-round glaciers, where there’s lots of climbing and mountaineering. What you’re going to find, obviously, is that people are carrying it. They’re moving at a relatively athletic pace. They want to have the ability to fit the pack.

When we think about fit, it’s not as simple as saying: “This person’s got a 34" waist, a 19" back, a 42" chest, and that’s what we need to focus on.” It’s also the fit based off the way someone moves—what I would call the interaction between the user and the device. The way a 65-liter pack fits someone who’s walking down a manicured trail, doing eight miles a day—the height that their knee climbs and the amount that their body twists—is different than the fit of a 40-liter pack for somebody who’s going up a mountain, where they might be climbing a 45-degree slope. Or they might have somebody on belay and they need to be able to look up, so they need to have a tiny pocket of space so that, with a helmet, they can crane their head back and look up at their partner. The pack can’t get in the way of that.

Three 65-liter packs by The North Face, High Sierra, and Kelty, respectively.

Then you add to all that not just an ability to carry weight, but questions like: what does it feel like when an arm comes up to reach for a hold? Or: what happens when you’re trying to twist through a crevasse? There’s a fair amount of time spent really thinking about all of those elements on the body.

And then you run into some really interesting places when you start thinking about how the pack comes off the body. What does everybody do when they come to a stop? They take their packs off, throw them on the ground, and sit on them. So you have to think about how your frame system can carry the load one way, while being carried on someone’s back, but also what happens to that frame system when someone sits on it when it’s on the ground. That really nice zipper pocket on the face, the one that’s so great for getting access at the front of the pack—well, what happens when that thing spends a year lying zipper-down, crammed full of mud, with 150 to 200 pounds of person sitting on top of it? A lot of these observations need to take place in the very beginning, to think through these things.

Mountain climbers, Zermatt, Switzerland (1954); photograph by Toni Frissell, courtesy of the U.S. Library of Congress Prints & Photographs Division.

That’s basically the fit component of the interaction to the person. The second element is really going to be: what goes into the product? What is the user carrying, and how do they access it? Those two questions live in a symbiotic relationship with each other. It’s also not just about what goes in the pack, but when it goes in, when it comes out, and how it goes back in again.

Taking a conventional top design, you have an open bucket; you open the lid; and you put stuff inside. There are shapes that inherently lend themselves to technical packs: they’re slightly tapered at the bottom, so they stay within the lumbar area, keeping the weight centered over the sacrum. That makes it a little easier when those narrow slots are on your waist, and the V-shape of the pack mimics the shape of your shoulders and chest. What it also does is it creates a bucket that can feed stuff down into the bottom. You want to keep your heavier stuff near your center of gravity—you want to keep it low and tight—preferably right underneath the shoulder blades.

But you also need to think about what’s going in there, in what order. Things like an extra shell, or your spare jacket, or the rope you may or may not need—those can all go in the bottom. But what are the things that are coming on and off, all the time? On a technical climb, if you’re wearing a puffy jacket, well, every time you’re hot, that jacket’s going to come off—maybe ten or fifteen times a day. So how does that go in and how do you maintain access to it in the easiest possible way? How do you make sure you’ve got easy access to things like a first aid kit, in case you’ve got to get to it quick? Where does your headlamp sit so that, when it’s late and you’re finally getting the headlamp out, and it’s probably already dark, you know, intuitively, that it’s in this pocket right here and you don’t have to fumble around and find the headlamp and risk having everything else dump out?

The view from Scott McGuire's back porch; photo courtesy Scott McGuire.

And then there are even simpler things, like small pockets for access to things like a point-and-shoot camera that can go in and out quickly, or your lip balm, or that nutritional bar that allows you to get a shot of quick energy. A lot of thought needs to go into where those things go—where pocketing and storage should be, both from an organizational standpoint but also from a load-dispersion standpoint. These are all maybe a little comparable to how an architect might think: it’s about organizing the space, but down to a level of detail that takes into consideration very different people doing very different things with their gear.

Once you’re talking about the load—about what you’re carrying and how that gets managed—the next thing is going to be materials. The materials are so important. Like in conventional architecture and design, materials obviously have an aesthetic appeal. On the business side of it, the value equation is always about cost versus value. For example, there are things that can cost very little but have a very high value based off their perceived benefit: they’re lightweight, durable, attractive. Things can also have a very high cost but not necessarily have a value that the customer perceives, such as highly technical specialized fabrics that may not really contribute a benefit to your average end user. The benefit’s lost. It’s as if you build a house and you install gold pipes—no one sees it. Do they really make the water taste better?

You need to be really careful about those decisions. When you’re talking about the material selection and if somebody has to carry it, then there’s a balance not only in terms of cost versus value, but also around weight versus durability. In a general analysis, you’ve got price, weight, and durability—and, usually, you only get to pick two. You want something that’s really cheap and super lightweight? You give up durability. You want something that’s super durable and incredibly lightweight? It’s going to cost you a lot of money—you give up price.

"Ascension of Mt. Blanc" and Glacier of the Rhone." Photos taken between 1860 and 1890. Courtesy of the U.S. Library of Congress Prints and Photographs Division.

To get back to the example of a 40-liter mountaineering pack, that customer typically is investing in a product that is high-quality, with high-durability, designed to take a lot of abuse. And there’s an expectation there that a slightly more expensive product, with greater durability and less failure potential, has higher value. It’s worth the extra money. There’s a huge difference between someone who’s going for their very first backpacking trip versus the person who’s been training for an objective for the last year. That person doesn’t want, after all the hours spent planning, looking at topo maps, and waiting for the weather window, to be hampered by gear. That person’s going to choose quality and durability over price.

Photo courtesy Scott McGuire.

Manaugh: When it comes to materials, I’m curious if there are things that you or the designers you work with are aware of, that are perfect for certain functions, but they’re so expensive or simply so foreign to the average consumer that the market can’t bear them. In other words, how do you navigate the market with new materials and new designs?

McGuire: One of the Holy Grails here, from a design standpoint, is the side-release buckle. From a functional standpoint, the ability to have a buckle, pop it, have it separate, put it back together, click it, including that audible signal that it’s now secure—that has a simplicity and intuitiveness to it. I think a lot of people in design still look at that and say, gosh, that’s one of the things that’s been around for a long time. But is it the best solution?



It’s always a question of whether you’re building a better mouse trap, or if you’re just trying to do something that’s different—something that’s gimmicky. You’re always balancing what’s unique for the sake of being unique—not necessarily because it’s providing a better solution—versus what’s unique because it’s actually offers a functional improvement.

There are a couple of examples like that. Nobody’s really figured out a better solution than a zipper. But zippers fail; they wear out over a certain period of time. The side-release buckle is a design that is ubiquitous across all packs, and there are different aesthetic treatments to it, but, functionally, they all do the same thing: a two-part click. But there are always people exploring what could be better in that space.

Manaugh: One of the things we talked about a few years ago when I first met you at The North Face was that there are differences in tent design between the North American and the European markets. You mentioned then that, in Europe, campgrounds are so crowded that a different level of privacy is expected from a tent, whereas, in the U.S., you can get away with using much more transparent materials, because you might be the only people at a certain campsite for two or three nights in a row and you don’t need as much privacy.

The REI Half Dome 2 Plus Tent, with and without cover; via REI.

I’m curious, now that you’re doing consulting with different companies, different regions, and different markets, how these sorts of cultural differences play out in the design of outdoor equipment in general.

McGuire: The commercial world has gotten a lot smaller, and the ability now to connect with people in those very different cultures has become much more commonplace. That’s true everywhere, I think. I mean, sitting where we are today, we have a lot of people coming through the Eastern Sierra who have traveled all the way from Europe.

I actually just talked to a guy over there in the parking lot on a motorcycle who’s over here from Germany, on his way to Jackson Hole. He said he happened to be swinging by here on his way from Atlanta. I still haven’t figured out the geographical connection to Atlanta, if you’re on your way to Wyoming, but…

Manaugh: [laughs] He was too embarrassed to ask for directions.

McGuire: But it is interesting to see a foreign product in a local environment—you can see where it seems a little odd, and you can try to find out why those little moments are there in the design. There’s also a need to expose yourself to those other places. That means being in Europe and seeing that user; it means being in Japan and seeing that user.

The Big Agnes Copper Spur UL1 Tent with and without cover; via REI.

Oftentimes, there are unique, local solutions to global problems, and these can influence global gear designs and become ubiquitous. Just as often, there are very specific needs to solve a local issue that are non-transferable. I’ll give you a classic case in point. We just talked about mountaineering in the Eastern Sierras. Well, all of our access is car-based. Everybody drives to a trail head, gets out of their car, and walks up a trail that is highly likely to have no one else on it, and, from there, they end up at the place they’re climbing, and so on. It’s not uncommon for people here to go out and, from the time they leave their car until they bag their peak and come back, they never see anybody—not even a trace of another person.

But in Chamonix, over in France, there’s a parade from 7:00 am every morning. If you sit at the base, where the trail goes up Mont Blanc, you can watch people coming down with their coffee and their croissant, and they’ve got their crampons in the back of their pack. They’ve got all of their gear. They’re going to climb into a tightly packed gondola with 50 or even 100 other people, and that’s all before they even start their climb.

Two photos of architecture on the Aiguille du Midi in Chamonix, France; uncredited; found via Google Image Search.

So, here, in the Eastern Sierra, you can just say, Jed Clampett-style, eh, my crampons are over here, my ice axe is here, and, as long as my hiking partner isn’t within five feet of me, well—hook, swing—who cares? But when people start getting into a packed tram system in Chamonix, and they’ve all got to scoot together, you really need to start thinking about how you protect all those sharp points. How do you make sure no one’s exposed to those? You’ve got to know where those are.

Those differences are where I think a lot of the challenges are. It’s not necessarily intuitive that something that’s highly successful in one region will automatically have traction in another. Creating a globalized product in a highly specialized market can be very challenging and, oftentimes, there has to be a tolerance. You either have to have tolerance for a broader product assortment to meet regional needs, or you have to accept the fact that you may have a product that’s not specialized enough to hit the local super-user, because you’ve traded off specificity for an ambiguity that will reach more people.

Nicola Twilley: It seems to me that, although in your work you’re responding to the user, the user is also responding to the landscape—so, in effect, you’re responding to the landscape, too. When you look at a landscape, do you more typically see it in terms of what sort of activities you might do there, or are you looking at the landscape from the perspective of the gear you might need?

McGuire: In terms of gear, you do see the differences. I mean, take the west coast of the United States. The climbing conditions for a 40-liter pack in the North Cascades involve a much wetter environment, with much wetter snow and a more volatile climate all around, as far as sudden changes in weather go. But, here in the Eastern Sierra, you can probably plan on the fact that it’s not going to get any precipitation for the next 90 days. You don’t really have to think about bringing a ton of rain gear with you, because we just don’t get storms that show up out of nowhere or weather patterns that suddenly convert. That nuance in meteorological conditions will change what the customer’s wearing, which will change how their pack fits, which will change what they’re carrying, which will change how they store things inside the pack, because of what comes on and off and what they need access to. All those things come into effect.

Then you have geographic nuances—the way the different physical characteristics of the environment that you’re in are going to damage the pack. For example, if you are in a volcanic area, where you’re doing a lot of chimneying, you’re going to end up with a high abrasion area. The impacts of a granite environment and a lot of scree will have a different impact on gear than someone in a classic glacier environment.

So there are geologic elements and there are meteorological elements—and both have an impact on the product itself and an impact on what the user does there. The gear you need in a landscape and the activities you are going to do in that landscape are always going to feed into one another.

Twilley: So you can’t optimize a technical pack for the Eastern Sierra and for climbing in Washington State simultaneously, right? That wouldn’t be the same pack?

McGuire: True. All design at some point is a compromise. If you use vehicles as an analogy, the SUV is the ultimate compromise. It doesn’t really carry everything and it doesn’t drive like a sports car, but it’s still managed to fulfill this niche for people. It does enough things pretty well that it allows them to find their solution in one product. That’s an elusive role for packs. It’s why people who end up being pretty active rarely own one pack—they own two, three, or four of different literages, different weights, different carrying capacities, and different materials.

An early U.S. Geological Survey field camp; photo courtesy of the USGS/U.S. Department of the Interior.

Manaugh: This is a fairly silly question, but I’m curious if, on a day where you have a lot of free time—you’re lying in a hammock in the mountains somewhere—you ever find yourself thinking that you could design a pack that would be absolutely perfect, but only for a very, very specific place. It would be the ultimate pack for a particular trail in Arizona—but for that trail only. It would be useless in Utah or on a trail in the Alps. And maybe it would cost $5,000—but it’s the perfect pack. Do you have dream gear like that?

McGuire: [laughs, pauses] At the end of the day, that’s what every gear head does. Not just the pack—they’re on the quest for the perfect kit. Unfortunately, what happens is that a large factor in enjoying the outdoor environment is wanderlust. As soon as your kit is perfect in one place, not only does the gear itself change over time or through use, but, usually, your reaction is, “Great! Now that I’ve experienced this, let me go to this other place…” And all of your metrics have been thrown off. You start building the perfect kit all over again. So, as soon as that’s obtainable, your own interest level changes, and it goes away.

Of course, I’m not actually a designer, in that I don’t really put pen to paper. I work on strategy and process, with people who do the pen-to-paper side of things—people who are highly creative and sometimes even have an arts background.

Courtesy Osprey Packs.

One of the best examples of that kind of designer, and one of the people I admire the most in this space, is Mike Pfotenhauer, who’s the owner and designer of Osprey Packs. Mike is classically trained as a sculptor so, when you look at Mike’s pack design, there’s an aesthetic to his product that speaks to his ability as a sculptor. It’s very rare that you see straight lines. I’m convinced that if Mike could get someone to weave for him a curved webbing, his packs would all have curved webbing on them. He wants things to have this organic flow, which means there’s a signature to his packs, because he’s only worked on one brand as an owner and designer for his entire career.

Courtesy Osprey Packs.

But, when you look at the actual function of his designs, he’s a real user. He’s a backpacker. He doesn’t let his aesthetic override the fact that, as a user, he knows his end product has to work. Case in point: take the webbing. At the end of the day, something needs to be able to pull and compress. If the pieces of webbing that are the most effective at doing that require straight lines to pull, then he knows the pack’s aesthetic needs to give way to the fact that there’s a functional need calling for something different.

Courtesy Osprey Packs.

Twilley: Given the importance of the user and the landscape, can you talk a little about how this gear is tested? Are there labs filled with simulated environments where packs are repeatedly rubbed against things, or sprayed with water and then flash-frozen to see what happens?

McGuire: There are three legitimate forms of testing. There’s the ASTM/EN, with the ASTM being the American Standard Testing Method and EN being the European Norm. These are scientific methodologies around proving whether something’s working in the right way. Those are usually at an item level. Then, there are ASTM things around complete packages like insulation warmth ratings for sleeping bags. There are rules around how to properly gauge the square footage and volume of a tent or the volume of the inside of a pack. So these are metrics that can be tested.

On the testing from a durability standpoint, oftentimes it’s specific devices that measure individual materials.

Twilley: Oh, so it’s not the complete pack. You just test a particular buckle, for example.

McGuire: Yeah. You might pull-test the buckle to make sure it can survive a 300-pound pull test. You might take a piece of material and put it on a Taber machine and see how many cycles it takes until the machine rubs a hole through it to see what the material’s abrasion durability is. Or you might do a tensile tear strength test to see how a tear would propagate in a rip-stop and how functional the rip-stop is.

These are functional tests that are relatively close to reality, but then there are also reality tests. The classic example of that is a lot of factories and companies will have access to things like very, very large commercial dryers; somebody has taken the time to open them up and bolt 2x4s and climbing holds and all kinds of stuff to the inside of the dryer. Then you throw a pack or a piece of luggage onto it, turn the dryer on, and let it just beat the daylights out of something till you see where your failures are.

Or you’ll have jerk tests on handles, where you’ll have a weight that—over and over again—will simulate the grabbing of a shoulder strap with a 60-pound pack and throwing it over your shoulder. What does that do to that seam? You’ll simulate it over and over again, and you’ll see, as you grab the shoulder strap and yank on it, if you yank a little this way or you yank a little that way, you end up putting different seam stresses on each place.

These sorts of reality-based testing devices are, oftentimes, custom manufactured. They’re not necessarily scientific. They’ll run through the cycles so that you see where there need to be improvements, but there’s not really a standardized test to measure it against.

But, still, today, in this industry, nothing beats human use.

Twilley: You mean field-testing?

McGuire: Product failures in this space are rarely attributable only to one thing. It’s almost always systematic. For instance, the shoulder strap didn’t fail because it was getting pulled up and down; the shoulder strap failed because of the way it was stitched, and then the way it was worn by the user, which created a spot where it sat on the shoulder blade, and that wore the stitching down over the course of a 600-mile trip, which then exposed the motion to a failure. An abrasion test on its own or a jerk test on its own wouldn’t expose that, but, in real world use, those two things combined expose a weakness. This is where human testing really is the quintessential component to make sure things work right.

This is also why so many people in design—in fact, every single person I know who was an inventor of an outdoor product in the 50s and 60s, during the real heyday of our industry—came into prominence not because they were designers. They were users who, by necessity, turned to design to solve a problem.

Image courtesy of Skipedia.

This is how Scot Schmidt created the original Steep Tech gear for North Face. Scot didn’t want to be a clothing designer—at least, from everything I heard from him. Scot just wanted to be a skier who didn’t have to deal with duct taping his knees and shoulders because he was skiing in such horrendous conditions and he kept tearing the fabric.

The original North Face Mountain Light jacket with its "iconic black shoulder"; photo courtesy ZONE7STYLE.

The iconic black shoulder of the original North Face Mountain Light jacket came about not because someone thought, “Wow, straight lines and bold blocking is going to look awesome.” It came about because someone said, “I need a super-durable material because, when I throw my skis over my shoulder to hike up this ridge, the straight skis of the 1970s and 80s rub a hole through my jacket”—and the only thing available at the time was a 1680 ballistic nylon that only came in black because it was for the military.

You end up with an iconic design that was never intended to be an iconic design. It just happened that way because of a specific need, and it evolved to become an icon.

Photo courtesy The North Face.

Twilley: Are there landscapes that gear innovation has opened up, in a way? Obviously, there are extreme landscapes, like Mt. Everest or Antarctica, where the right gear can be the difference between making it or not, but are other types of landscapes now opening up through innovations in outdoors gear?

McGuire: For sure. I think ever since people started pushing the limits of where they could survive, the types of landscapes available to people have changed. There are the extremes, like you mention, of being up in the Himalayas—up at high altitude—where gear has had an absolutely huge impact. But I would say that one of the challenges in our industry has actually been that, for the most part, for better or worse, most of the impacts on design from extreme environments happened more than a decade ago.

What’s happening today, I think, that’s now driving some of the greatest innovation aren’t the extremes of the environment, but what people are trying to do in that environment on either end. It’s the book-ends of either extreme. In other words, design is being driven now by people who are going much farther, much faster, and much harder than they ever did before.

Take the idea of building a product for hiking the Pacific Crest Trail—which is 2,400 miles. Typically, that would take four to six months—and, in 1970 or 1980, that was a pretty extreme environment. Now, that environment hasn’t really changed—there’s global warming, of course, so there have been changes in the glaciers and so on—but, effectively, that trail is the same as it was for the past forty or fifty years. What has changed now is that people are coming in and saying: “I want to do the entire Pacific Crest Trail, and I want to do it in ninety days. Instead of doing eight to ten miles a day, I want to do twenty-five or thirty miles a day.” In order to do that, people who were comfortable with carrying a 60-pound pack on the trip are now saying that there’s no way they’d go out there with more than 30 pounds. In fact, on the far end of that, people are saying they should be perfectly comfortable, and fully safe and functional, with only a 15-pound pack. Put all that together, and that necessitates a new kind of design.

"Aletsch Glacier"; "Lac des Morts, Grimsell"; and"Aletsch Glacier, Eggischorn." All photos taken between 1860 and 1890. Courtesy of the U.S. Library of Congress Prints and Photographs Division.

But there’s also the other extreme. We have a society that is spending less and less time in the outdoors. What we’re finding, on the other end, is that the goal is to just make sure the approachability of the outdoors is simple enough, and convenient enough, and affordable enough, that, when people are trading a weekend in front of their Wii for a weekend taking their family camping on the side of a river, that it’s not intimidating. It’s not scary. For instance, how do you design a tent for someone who’s never set up a tent before, or who thinks a tent is so expensive that it’s a barrier to entry? A tent that’s not so complex that I can’t even imagine using it? Or a tent that’s not so small that I can’t stand up and change my clothes? What does that look like?

So you have these very divergent activities, these very different spaces, but, in each one, you have people who basically need something—they need a piece of gear or equipment—that can allow them to have this experience. That’s where I think most of the innovations have come from in the last decade. It’s not the middle ground. It’s these extreme fringes on either side.

Manaugh: Do you find, ironically, that the guy who wants to be home playing Wii all day in the suburbs is actually the more challenging design client?

McGuire: Well, let me back up a bit. If you go to a company like Procter & Gamble, for example, you find people there who are working as industrial designers, and they’re trying to think like a customer who they just might not be. But, in this industry, you have people who are really just trying to solve their own problems, in their own tinkering way.

Photos courtesy of the Outdoor Retailer show.

The Outdoor Retailer trade show is a very unique environment, in that regard. It’s like a tribe. You walk into that outdoor retailer environment and, if you’re in the outdoor industry, you can see straightaway who’s there and who’s not there—meaning, who’s part of the tribe and who’s a visitor. It’s a group of a lot of the same people, over decades now, doing a lot of the same things. You might see different companies and different brands over time, but what you don’t see is a lot of people from outside of that space showing up there. If you’re an outsider and you show up—if you’re trying to pose like you’re there, and trying to sell into that space—that group smells your inauthenticity right away. But, now, this tribe mentality is starting to recognize that the future of the industry is outside of our own doors. In fact, not enough people are finding their way into the tribe on their own and we have to bring in more people.

Photos courtesy of the Outdoor Retailer show.

So the industry itself has been wrestling with this. How do we go out and approach someone? I’ll use an analogy. In the industry, there have been three rings of people: there’s your hardcore ring of people who are absolute purists: “I make it all myself. And I’m so badass, no one even knows where I go.”

They’re almost elitist in their pursuit of their sport. But then you have another side, which is a group of people who like the outdoors, but they’ve recognized that there’s commercial value there. They are mostly driven by the business side of it. They’re people who want to work in the outdoor company sector because they like the idea of going to work in a T-shirt and jeans, versus wearing a suit, and their skills lend themselves to this space, but you also kind of know that a person like that isn’t really from here because their core motivation is: “Wow, we can make money off of this!”

So the ex-suits don’t get the hardcores, and the hardcores resent the fact that all these ex-suits are showing up. Then there’s this tiny group in the middle who are interested in the business side, but they also come from the hardcore side at one point—and, what’s interesting is that all of these people in this group of three circles in the industry right now are wondering: “Who’s going to come in from outside our three circles? Who’s going to drive the business going forward? Who are those people?”

Photos courtesy of the Outdoor Retailer show.

There were some good industry numbers that came out recently where, for the first time, we’re seeing the number of young people getting exposed to the outdoors is on a slight uptick. I would say it’s encouraging news. It’s not good news, because we still have a long way to go. But, from a design standpoint in the industry, that’s something that appeals both to the suits—“Wow, new customers! More money!”—and also that center group, along with the old hardcores, who love seeing the interest and the energy grow. They all see that, from a culture standpoint, we need this: the stronger our tribe is—the more people who come into it—the better it’s all going to be.

But I have a love/hate relationship with some of the solutions that have come up in the past few years. Here, in the Eastern Sierras, we have a pretty robust program where you can get on the phone in Los Angeles and call a company that will deliver a camping trailer to a campground here for you. You drive up in your little economy car from the city, and you pull into a campground, and the there’s this 26-foot trailer sitting there waiting for you, with all the comforts of home. It’s got a mattress; it’s got running water; it’s got a toilet; the refrigerator is eve pre-stocked. The stoves are there. There’s propane in the tanks. It’s like a pop-up hotel.

The “love” part of me is that more people are now actually making the trip. It’s like a gateway drug. Somebody who might not have got in their car is at least opening their door at 6:00 in the morning and smelling trees and not being in a parking lot at a hotel somewhere. So it’s a start.

The difference, though—the “hate” part of me—is that there’s nothing like being out there in the dark, putting a tent up, finding a site. You know, maybe I’m a little bit of a sadomasochist in this regard. But, for me, when you’re in the outdoors, tripping over the picnic table and trying to figure out where the guylines go, and dropping stakes and wondering if you remembered to put them all in… Not that I want to see people suffer! But part of it is actually about the dirt under the fingernails—it’s that sharp rock under the tent that keeps you awake at night.

But, as long as people are making the trip, and, from a design standpoint, as long as we’re making a product that eases that transition for people as much as possible…

The LogPlug and RokPlug projects by Archigram, courtesy of the Archigram Archival Project at the University of Westminster.

Manaugh: It’s funny, your trailer example actually reminded me of this group of architectural designers in England in the 1960s/early 70s called Archigram. They were somewhere between science fiction and Woodstock. They had this one series of designs—and it was all totally speculative—for fake logs with electrical outlets that could be put out in the woods somewhere, and even fake rocks that could act as speakers, and so on.

The LogPlug and RokPlug projects by Archigram, courtesy of the Archigram Archival Project at the University of Westminster.

But the funny thing is that the intention of the project was to get more people in 1960s England out of their middle-class houses and into the wilderness, to experience a non-urban environment. Of course, though, the perhaps unanticipated side effect of a proposal like that is that they were actually just extending the city out into the woods, letting you take all these ridiculous things, like TVs and toasters, in the great outdoors with you, things that you don’t ever really need in that environment in the first place.

The LogPlug and RokPlug projects by Archigram, courtesy of the Archigram Archival Project at the University of Westminster.

In other words, it seems like an almost impossibly thin line between enticing people to go out into a new environment versus simply taking their ubiquitous home environment and infecting someplace new with it. The next thing you know, the woods are just like London and the Eastern Sierra are just like Los Angeles.

REI's portable, pop-up, outdoor Camp Kitchen. Are outdoor equipment manufacturers the true inheritors of Archigram's speculative design mantle?

In any case, I wanted to return to something you said earlier about ballistic nylon materials that had originally been developed by the military. Are you still finding materials and technical innovations coming out of the military that can be “civilianized,” so to speak, for use by outdoors enthusiasts? For instance, I recently read that the military has developed silent Velcro, which seems like it could be useful for backpackers.

McGuire: Definitely, yes. On the military side of things, what’s different now, is that, except on very rare occasions, people today are not humping huge loads over long distances to fight wars. Soldiers are now incredibly mobile. They’re vehicle-based; they move in; they move out; they carry just what they need; they get the job done; and they’re gone. We have a lot of people coming back from wars today—and I’m not at all taking away from what they’re doing—but their war experience is unlike even just a few generations ago, where you put your pack on and everything you needed was in your pack and you were gone out in the wilderness somewhere for a year. We increasingly have soldiers who get in a Humvee, go out for a day, maybe two days, and then they’re back at base.

"New York Central Issue Facility Strives to Get National Guard Troops Latest Gear." Image and caption courtesy of the U.S. Army.

What I think we’re seeing, culturally, is a lot like this. The patience for long-term adventures is waning. People want to go out and have an experience. They want it to be quick. They want it to be impactful. They want it to be memorable. And, to be honest, they want it to be easy. It’s the “I want to see Europe in five days and here are all my pictures” thing. It’s speed and efficiency. Well, one area where the military is lending some benefit is that they’re developing a lot of specialized gear for these in quick/out quick, intense experiences. You’re seeing things like the MOLLE system—what is it, Modular, Lightweight, Load-carrying Equipment?—and that modularity is seeping out of the military to influence outdoor gear design, where you’re able to have a base system that can increase or decrease in size, depending on the specifics of your day and what you’re going to go out and do. These are influences that that are now starting to show up.

"The Army is able to swiftly deploy soldiers where they're needed and part of that is ensuring soldiers are properly equipped. The materials they need-they need fast, and that's where a rapid fielding initiative team comes in." Image and caption courtesy of the U.S. Army.

And there are some strong crossovers, in things like hydration, that are now becoming much more ubiquitous. We aren’t seeing that crossover quite as influentially as the original A-frame tents, or the development of sleeping bags coming out of World War I and World War II, but we’re certainly still seeing it. But I would say that the most significant recent impact are things like GPS—highly specialized technical solutions that make things work much better and much easier, and that don’t take up a lot of space.

GPS is military-based, and the ability to know where you are, where you’re going, and how to get back, without having to rely on map knowledge, has opened up all kinds of confidence for people to get into new places. Personally, I love using a GPS, but I still think you ought to know which way north is and how to read a map—because batteries die.

We’re also still seeing new materials come out of the military, like super-lightweight parachute fabrics that are allowing people to have highly tear-resistant, lighter-weight equipment. And, even with helmets, the foams used in lighter-weight, highly protective helmets are changing, mostly as a result of IEDs.

So, yes, we are seeing elements of the military trickle into outdoor gear. I just think that, with the needs of the military being what they are today, and the way that wars are being fought now, it just happens to serendipitously fall in line with a cultural desire for short, fast, light outdoors experiences—you’re done and you’re back. It is a bizarre overlap, but you’d be hard-pressed to say it’s attributable to one or the other.

Manaugh: To build on that question of cultural shifts, when you said that more kids are starting to go outdoors, I immediately wondered if at least part of that is due to a pretty huge rise in popularity of things like alternative sports: X Games, BMX, skateboarding, and so on, all those urban subcultures that I grew up with, but that had no real media attention at the time. They’re now becoming more and more mainstream. I suppose my question is: is the city its own form of “outdoors” now, and are alternative urban sports a kind of indirect way of getting kids interested in forests, or rock-climbing, or going bouldering?

Twilley: I might even add to that, to speculate that kids exploring sewers or breaking into abandoned steel mills are perhaps experiencing the same kind of thrills that the first generation of outdoors enthusiasts did in the West. Is urban exploration the next big opportunity for gear in the future, given our increasingly urbanized world?

McGuire: I think I’d say yes to both. Something that’s endemic to the outdoor industry is, first and foremost, the idea of having an experience. It’s about stretching where your comfort level is. So I would say pick whichever sport you want—skate, snowboard, mountain bike—those sports have allowed people to stretch what they believe they’re capable of. Whether you think that what people are doing on the west shore of Vancouver with mountain biking, and pushing the mountain biking free-ride space, is good or not, at the end of the day what we have is a generation of people who are having an experience that’s not inside of four walls. They’re pushing their comfort levels, and they’re having an experience and a memory that involves fresh air.

Martin Söderström in a timelapse jump, courtesy of Red Bull.

What we’re seeing among the youngest generation today is there is much less identity around sport specificity. I’m almost 40. When I grew up, you were a surfer or you were a skater or you were a climber or you were a road biker. But kids today don’t think anything like that—they think, “I do all of those things!” Why would I not be someone who is a skier who’s also into bouldering who’s taking up trail running and who competes in Wii dance competitions? Why can’t I be that person? There’s a sense that I will be whoever I want to be, whenever, and of course I will be multifaceted.

When we start talking about trying to build gear for those kids, you want to make sure that the gear allows them to do the current activity—and that might be more urban-influenced, like skating and biking—but, as they grow and stretch, it isn’t a hindrance to their next thing. Does your free-ride hydration pack let you try trail running? I think people are discovering on their own where their next challenge is, but the way they’re discovering it, and the tools they’re using to discover it, aren’t yet in the view of the popular side of the industry.


Spanish freerider Andreu Lacondeguy from Where The Trail Ends; photo by Blake Jorgenson for the Red Bull Content Pool, courtesy of Red Bull.


I’ll give you an example. I live in a place just down the road from here called McGee Canyon. It’s a beautiful canyon. I was going for a trail run the other morning; it was relatively early, about 7:30 in the morning, and I see these kids walking toward me. The guy is in jeans, Vans, his hat’s cocked off to the side; he’s got a hoodie, a t-shirt. It’s got some outdoor qualities to it, but it’s got some hip graphics. Kind of unshaven. He could just as easily have been walking down the street in the Mission District. His girlfriend’s in Toms shoes with knee-high, super bright-colored stockings, board shorts, a hoodie, big sunglasses, a hat. A very, very unlikely couple to see walking down this trail at sunrise. It was kind of surprising.

Photos courtesy of Poler.

I actually stopped running and I said, “Hey, where are you guys from?” They’re from Los Angeles. What they’d done is they’d taken their iPhones and they’d decided to go for a hike up to a place and take some Instagrams of waterfalls and flowers with their phones to share with their friends.

Photo courtesy of Poler.

So, are they hikers? I mean, she’s hiking in a pair of Toms and knee-highs, which are not really hiking products. But this is a generation who don’t see why they can’t leave the trail, go to town, have lunch, and go to the skate park and skate all afternoon, and not change gear. But the outdoor industry is having a hard time reconciling that.

Photos courtesy of Poler.

How do you talk to a customer who is that different from us? There is, right now, in the industry, a huge generational gap where most of the people in the industry, culturally, simply don’t understand their audience. What we’re seeing out of that is that new brands are starting to emerge that are able to translate the surf-skater or the city-hipster culture into this interest in outdoor experience in unique ways. Brands like Poler out of Portland, or Alite in San Francisco, with Tae Kim: these guys are actually starting to create brand identities that appeal to a customer that the outdoor industry still doesn’t get… You know, the outdoor industry has always tried to say, “Come to us!” And Poler and these other guys are saying: “We make a product that’s coming to you and to your aesthetic.”

Photos courtesy of Poler.

Twilley: Is figuring out how to serve that new kind of customer part of the work you do with Mountain Lab?

McGuire: What I’ve been doing is working with companies that know they need something, but they aren’t quite sure what it is yet. Of course, I don’t necessarily have all the answers for them, but my job is to help assemble the right teams of people—to find the people who can work on and solve that problem. I rely very heavily on a vast network of people: people who are professors of ethnography and cultural anthropology, people who are designers in Sweden and have a background in a very clean aesthetic, and people who are, you know, hipster skaters into trail running who live in New York City.

How do you take those people and put them together on a team with a common problem? Here’s the designer who has the right aesthetic, something that matches the brand value, and here’s the ethnographer who can say that this is who the customer is today, and this is what the design experience will need to look like, from a marketing standpoint, to communicate something to that customer.

The “lab” part of Mountain Lab is really the assembly. What are all the things that go in the pot to make the special sauce? It’s putting those things together.

Twilley: And what’s the product at the end? A recommendation? A prototype?

McGuire: It’s a mix of things. We’ve done things as simple as assembling business plans for startup companies, so they can go out and receive their second or third level of funding, to actually creating design briefs and pricing metrics, all the way through to completed design packages presented back for line review. Our main focus is not just what the solution is now, but what the solution will be—how things are changing, and how you know what customers need—that incremental step of asking “What does this look like in phases A, B, C and D?”

Manaugh: Finally, how does the internal structure of Mountain Lab work?

McGuire: It’s a revolving door. I’m the only constant within the Mountain Lab today. I would say that there are eight to ten people who, on any given week, are part of my regular repertoire of who I go to. Some I go to more than others, but, at this point, everyone is independent.

In Steven Johnson’s book, Where Good Ideas Come From, he talks about the coffee shops of the Renaissance period. For me, a lot of what Mountain Lab is about is having that kind of network of people—I know that I want to have these eight people around the coffee table to share ideas. And, on the next project, or even the next phase of the same project, it might be that these four need to stay, but then we need fresh insight from these other four. And we keep changing it up. There are times where I’m not part of the conversation at all. I may be introducing two or three people, setting the stage for their dialogue, but then just taking what they’ve reported back out and adding it into another dialogue next year.



That’s part of what allows me to live in the Eastern Sierra. I live in the middle of nowhere, where nobody I work with lives, but I also live in a place that, in my industry, is deeply rooted with all the customers I work with. So technology allows me to move well beyond the Eastern Sierra, but my proximity to the end-user here allows me to stay really focused on being close to what they do and what they need.

I didn’t think, though, when I started the Mountain Lab, that it was going to be quite the way it’s been. I thought there would be a lot more design work being done in-house with people. The virtual nature of the teams, and the success we’ve found in that virtual collaboration, has surprised me. I’ve also been really surprised—pleasantly surprised—by the people I’ve been able to connect with. I didn’t, in my wildest dreams, ever think I was going to have some of these opportunities twenty years ago, when I first got into the outdoor industry.

I remember going to the very first Outdoor Retailer show with a close friend of mine, walking through the doors, and looking around, and feeling like a kid in a candy store. Now I have friends in those companies, and I can call up these industry legends and say, “Hey, I’m working on this new idea. What do you think?” Or, “Do you know the right person? Where would you go?” I’m so grateful for that opportunity, and for being able to keep that creative stoke alive.
The Hayward Fault runs through the center of the UC Berkeley campus, famously splitting the university's football stadium in half from end to end. It has, according to the 2008 Uniform California Earthquake Rupture Forecast, a thirty-one percent probability of rupturing in a magnitude 6.7 or greater earthquake within the next thirty years, making it the likeliest site for the next big California quake.

Nonetheless, for the majority of East Bay residents, the fault is out of sight and out of mind—for example, five out of six Californian homeowners have no earthquake insurance.


The Hayward Fault trace superimposed onto a map of the University of California, Berkeley, campus, as seen in the USGS Hayward Fault Virtual Tour.

Meanwhile, three-quarters of a mile north of Memorial Stadium, and just a few hundred yards west of the fault trace, is the office of Ken Goldberg, Professor of Industrial Engineering and Operations Research at Berkeley.

Goldberg's extensive list of current projects includes an NIH-funded research initiative into 3D motion planning to help steer flexible needles through soft tissue and the African Robotics Network, which he launched in 2012 with a Ten-Dollar Robot design challenge.


Three robots from the "10 Dollar Robot" Design Challenge organized by the African Robotics Network.

Alongside developing new algorithms for robotic automation and robot-human collaboration, Goldberg is also a practicing artist whose most recent work, Bloom, is "an Internet-based earthwork" that aims to make the low-level, day-to-day shifts and grumbles of the Hayward Fault visible as a dynamic, aesthetic force.


Screenshot of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

Venue stopped by Goldberg's office to speak with him about Bloom and the challenge of translating invisible seismic forces into immersive artworks.

Our conversation ranged from color-field art and improvisational ballet to the Internet's value as a vehicle for re-imagining the relationship between sensing and physical reality. The edited transcript appears below.

• • •


A Bay Area seismograph. Photograph by Marcin Wichary.

Nicola Twilley: When did you start working with seismic readings in an artistic context, and why?

Ken Goldberg: Well, I had just finished grad school, I had started teaching at USC in the Computer Science department, and I was doing art installations on the side. And I was building robots.

I had just completed an installation for the university museum when I stumbled onto this, at the time, brand new thing called the World Wide Web. My students showed me this thing and I realized: this is the answer! The Web meant that I didn’t have to schlep a whole bunch of stuff to a museum and fight with all their constraints and make something that, in the end, only 150 people would actually get out to see. Instead, I could put something together in my lab and make it accessible to the world. That’s why we—I worked with a team—started developing web-based installations.


The Telegarden, 1995-2004, networked art installation at Ars Electronica Museum, Austria. Co-directors: Ken Goldberg and Joseph Santarromana Project team: George Bekey, Steven Gentner, Rosemary Morris Carl Sutter, Jeff Wiegley, Erich Berger. Photo by Robert Wedemeyer.

We actually built the first robot on the Internet, as an art installation. It got a lot of attention—tens of thousands of people were coming to that. Then we did a second version called The Telegarden, which is still the project I’m probably best known for. It was a garden that anyone online could plant and water and tend, using an industrial robotic arm, and it was online for nine years. I actually just found out that there’s a band called Robots in the Garden, which is exciting.

What was really interesting to me about The Telegarden was this idea of connecting the physical world, the natural world, and the social world through the Internet. I was interested in the questions that come up when the Internet gives you access not just to JSTOR libraries and to digital information, but also to things that are live and dynamic and organic in some way.

That really drove my thinking, and my colleagues and I began to do a lot of research in that area. I registered some patents and won a couple of National Science Foundation awards, formed something called the Technical Committee on Networked Robots, and wrote a lot of papers. From the research side of it, there are a lot of interesting questions, but, from the art side, it also led to a series of projects that look at how such systems were being perceived, and how they were shaping perception.

I worked with Hubert Dreyfus on a philosophical issue that we call “telepistemology,” which is the question of: what is knowledge? What counts as objective distance? In other words, people were interacting with this garden remotely, and that raised the question of whether or not, and how, the garden was real, which is the fundamental question of epistemology.


The Telegarden, 1995-2004, networked art installation at Ars Electronica Museum, Austria. Co-directors: Ken Goldberg and Joseph Santarromana Project team: George Bekey, Steven Gentner, Rosemary Morris Carl Sutter, Jeff Wiegley, Erich Berger. Photo by Robert Wedemeyer.

Epistemology has always been affected by technologies like the telescope and the microscope, things that have created a radical shift in how we sense physical reality. As we started thinking about this more, we became interested in how the Internet is causing an analogous shift, in terms of, hopefully, reinvigorating skepticism about what is real and what is an artifact of the viewing process. I edited a book on this for MIT Press that came out in 2000.

In the middle of all that, then, I moved here and met someone from the seismology group. They agreed to give me access to this live data feed of movements on the Hayward Fault, a tectonic fault that cuts right through the center of Berkeley—in fact, right through the middle of campus, not far from here. I was really interested in this idea of connecting to something that was not just the contained environment of a garden, but something much more dynamic and naturally rooted and global.

I guess I should add, as well, that a big factor for me was when I moved up here and became intrigued by the total amnesia and denial that people here have about their seismic situation. I would ask people, “What do you have in your earthquake kit?” And they would reply, “What? What are you talking about?” Now, of course, twenty years later, I don’t have an earthquake kit, either. [laughs]

Manaugh: I think that’s quite a common scenario. When we first moved out to California, we bought several gallons of water, a few boxes of Clif Bars, extra flashlights, and even earthquake insurance, and the native Californians I knew here just looked at us like we were paranoid survivalists, hoarding ammunition for Doomsday.

Goldberg: It was that sort of reaction that got me thinking a lot about how people are not conscious of the fault, or about earthquakes, in general, and I began wondering how you could make that more visually present. Also, the old seismograph was an interesting visual metaphor for me. Everyone recognized that form, but I wanted to play with it. I thought we could make a live, web-based version, which you can actually still see online.

Twilley: What form did that take?

Goldberg: The very first version was just a simple trace across a black screen. It was called Memento Mori and it was meant to be super-minimalist. In fact, when I showed it to the seismologists, they said, “Oh, where’s the grid? How can we quantify this without a scale?” I had to say, no, no, it’s not about that. We’re just showing a sense of this—a visible signal. We actually wanted people to make an analogy with a heart monitor.



Screenshots from Memento Mori, 1997-ongoing, Internet-based earthwork, Ken Goldberg in collaboration with Woj Matuskik and David Nachum.

What’s also interesting is that the trace mutates quite a bit. You come in at different times of the day and the signal is very different. It’s sort of like the weather. The fault has different moods. When there is an earthquake, people will see big swings of activity with rings, because it goes on for days and days afterward. In fact, when there’s a big earthquake in Turkey, you can pick it up here. It strikes the earth and then a signal comes around at the speed of sound, and then it goes all the way around again, and you get these echoes for weeks. Very small echoes can go on for months. And, every time there is a tremor, we get a huge spike in traffic.

I also liked the idea of making a long form artwork, like Walter De Maria’s Earth Room, online.


The New York Earth Room, 1977, Walter De Maria. Long-term installation at 141 Wooster Street, New York City. Photograph via.

Manaugh: Like a seismic Long-Player?

Goldberg: Exactly.

Part of this, I think, is that as an engineer, I’m really intrigued by the challenge of how you make the system stay on. A lot of times we have robotic projects, but they work once or twice, and then that’s it. I feel like that’s deceiving, because people may see them, or watch a video, and then they take away a certain sense of what robotics is. You have to be careful, because it sets false expectations. The kind of robotics in which you really build a system that can stay online and also take the kind of abuse that happens over the Internet is quite a challenge. I’m very big on this issue of reliability and robustness.

In any case, we put the Memento Mori system online and, after a year or two, Randall Packer, a composer here, approached me and said, “What about adding an auditory component?”

The actual signal frequency is too low—it’s inaudible. If you just attach a speaker to it, nothing comes out. What you want to do is use it to trigger sounds, so that, essentially, the signal becomes like a conductor’s baton, triggering this orchestra of sounds. Through that process of sonification, you can create a very auditory experience that’s still driven by the seismic signal.

Twilley: So you could be using the signal to trigger a laugh track if you wanted to?

Goldberg: Exactly—the sounds don’t have to be notes. Packer did it with a lot of natural sounds, like waterfalls and lightning and thunder—things like that—so it was very earthly. But by no means does it have to be musical. In fact, that’s where we are now with Bloom, which is my most recent project.

We renamed the new auditory version Mori. We got a commission to do a project in Tokyo, at the ICC. They actually gave us a good amount of funding, so we ramped up and built this whole seismic installation with an acoustic chamber that was about fifteen feet square and had extremely powerful subwoofers underneath the plywood floor. The whole idea was that you could walk in and you could lie on the floor. We amplified the signal a lot, and there was this real sense of immersion, like you were essentially inside the earth. What was important is that it was live. Obviously, you could do this prerecorded, but it was essential to us that this signal was coming directly from the earth in real-time.


Mori Seismic Installation, 1999-ongoing, Ken Goldberg, Randall Packer, Gregory Kuhn, and Wojciech Matusik. Photo taken at the Kitchen, New York City, April 2003, by Jared Charney.

That was started in 1999, and, as it traveled around Japan and then to the The Kitchen in New York, we got closer and closer to the one-hundredth anniversary of the 1906 earthquake. I got this idea that I wanted to do a performative version. I wanted to do it in a very big space where everybody could experience it together at the time of the one-hundredth anniversary.

About a year before the anniversary, by chance, I was seated at a table next to a dancer—actually, the dancer—from the ballet. She was the principal dancer at the San Francisco Ballet—Muriel Maffre. After a couple of drinks, I got the courage up to ask her, “Would you ever consider dancing to the sound of the earth?” Amazingly, she said yes.

So Muriel, who is just an astounding artist and performer, took this on as a project. The idea was quite radical—that she would take a live seismic signal and respond to it on stage. And it’s improv, because you don't know what’s going to happen. We worked together for about a year, and we convinced the ballet to actually perform it in the opera house. It was about a week before the actual anniversary, in the end. She performed it on stage and it was about three minutes long. She did a phenomenal job. It was just a beautiful thing.


Muriel Maffre performing Ballet Mori, image via Ken Goldberg.

Twilley: How did you connect the signal to her, on stage?

Goldberg: We connected to the signal via the Internet, and we did the sonification right there on site, feeding it into their speaker system. She was just responding to the sound on stage.

What’s so interesting about how the ballet works is that they do all these rehearsals and, then, when they actually set up for the performance, it all has to be done that same afternoon. There’s no advance set up, because the space is in so much demand. You only have a few hours to get the whole thing tuned.

In this case, we were really cranking it—telling them to just turn up the volume. It was amazing to watch this old opera house, which actually was destroyed in the 1906 earthquake and then rebuilt, start to vibrate. That was actually a big concern—were light fittings and so on going to fall?


Ruins of City Hall and the Majestic Theater in San Francisco, following the 1906 earthquake.

Manaugh: That reminds me of the artist Mark Bain, who actually got permission to install a massive acoustic set-up in a condemned building in the Netherlands; it got so loud, and the bass frequencies he was using were so extreme, that the building risked collapse—which, of course, was the entire point of Bain’s performance—but the organizers had to shut it down.

Goldberg: The facilities guys actually said to me, “We don’t want to drop the chandelier on people’s heads! What if there’s a spike in the earth’s motion that would cause the sound levels to blow up?” I don’t know if that’s even feasible, but we put a clip on it so, if there was a sudden event, the system wouldn’t be overwhelmed.

From there, I went on to do a limited series of the original Memento Mori piece that collectors could purchase. There was an artist’s edition that would always be publicly available, but people who bought their own edition got their own version that they could label, and that included some private data. But, in the course of developing that, I started thinking, why does it have to be so grim? When I originally conceived it, I was really into the minimalist aesthetic. It was just black and white and about mortality. But I started thinking: why? It started seeming very dark.

So I started thinking about what else this signal could be used to generate, something that would be more visually stimulating and more engaging. That’s what gave rise to my new project, Bloom. Bloom is meant, in some sense, to invoke something that’s more natural and organic. It still references mortality, but in a much more positive way. Maybe it’s because I’m getting a little older or something like that!


Screenshot of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

Bloom is basically the idea that all flesh is grass, and that we can look at natural plant growth and organic material as outgrowths of the Earth. The seismic signal is a representation and reminder of this organic substrate, so I thought: let’s use it to trigger the growth of forms. I’m just going to play it for you. [launches beta version of Bloom]

Manaugh: What are we actually seeing right now? What scale of seismic activity do these blooms represent?

Goldberg: What you’re seeing right now is just normal variation. For example, when a big truck goes up Hearst Avenue, which is not far from the seismometer, there’s a signal from that. And then, at any given time, there are actually lots of tremors going on around the world, so you’re picking up all the echoes of those. It’s actually really rich to try to do signal-processing in order to extract signals from the noise, because there are also resonant elements from, for example, the beating of the surf on the California coast.

There’s actually a huge amount of information coming through here. What’s interesting is that this display is so different to what earth scientists are used to looking at. They study plots and seismographs, and so on. We’re actually going to have a meeting with them to talk about their perceptions of this and how they respond to it. My sense is that they probably won’t find it that valuable, because there’s no real scientific benefit to it—although it would be interesting to see if someone who really understands the signal could look at this thing for a while and actually start to read it.

For us, it’s really more of an abstraction.








A sequence of screenshots of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

Twilley: Can you explain how the blooms’ particular colors and forms are generated?

Goldberg: The blooms are triggered from left to right, so there’s still this idea of temporal progression, and they are triggered depending on whether the signal is switching. The relative size of each bloom is generated by the size of the signal change. The color choices come from a feed from Flickr—a search for flower images to pull up a data set that we can use to source the color variations.

I’m working with these two wonderful data visualization folks, Martin Wattenberg and Fernanda Viégas. They are amazing: Martin has a Math PhD from Berkeley and went off to work at IBM. He’s done a huge number of these visualizations for data of all kinds—most famously, for baby name data. All of his interfaces are just fantastic and we’ve been friends for a long time. He then started working with someone I knew from MIT, Fernanda, who is a painter by training. The two of them started to do all these amazing projects with IBM, and they had their own lab, which they eventually took private. Then they got bought by Google, but Google seems to give them pretty free rein to do whatever they want. We started working on this about a year ago.


Mysteries: Afloat, 2000, Kenneth Noland.

I should also explain the reference to Kenneth Noland. I’ll confess to you—I didn’t really know his work when I began this project. I gave a talk to some art historians, and they said, “Oh, it’s so nice that you’re referencing Kenneth Noland in this way!” I was like, “Who?” They were a little horrified. [laughter]

Noland was a New York color-field painter, whose work is a lot like what we had started generating with Bloom—so I dedicated the project to him. We wanted to play with that reference. What’s amazing is that he passed away just a year ago.


Screenshot of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

In any case, we’re still fine-tuning things, including the fades and the way that the colors are derived from the data and how it’s going to be installed in the gallery and so on. The experience in the museum is always more immersive and hopefully more dramatic than it is online. The ideal situation for me is that you would come in on a kind of balcony and you could look down twenty or thirty feet and see all of the colors blooming there below you.


Bloom installed at the Nevada Museum of Art

Bloom is currently on display at the Nevada Museum of Art, Venue’s parent institution, through June 16, 2013.



While in Denver, Colorado, Venue had the pleasure of making a childhood fantasy come true: an all-day backstage pass to the city's public library, complete with a private introduction to room after room full of maps, books, paintings, photographs, architectural drawings, and other collections documenting the people, places, and events that shaped the settlement and growth of the western United States.

The Denver Public Library building, designed by Michael Graves & Associates.

From a meandering tour of the new Postmodern library building, designed by architect Michael Graves in the 1990s, to a covetous browse through the city's old fire-insurance maps produced by the Sanborn Map Company, via a quick mention of the Denver Police Intelligence Files and a thorough bibliography of reference materials related to Denver's saloon cats, it was an exhilarating day of flipping through card catalogs, stepping behind closed doors, following off-limits stairways up to archives not usually open to the public, and learning more not only about the history of Denver and the West, but also about library science, more generally, and about our guide for the day, Senior Special Collection Librarian Wendel Cox, more specifically.

Venue's vote for best card catalog entry ever—a Franz Feneon-worthy novel in two lines, filed under "Horses. Biography."—was brought to our attention by Wendel Cox.

There's no real way, however, without writing our own Ulysses of the Denver Public Library—describing every unexpected turn of conversation, every artifact, every cross-connected historical reference (rabies to quarantine to the library's medical collections) and every other thing seen, read, or pored over in nose-to-paper levels of detail during the day—to encapsulate all that took place during Wendel's enthusiastic introduction to the collections; so, instead, we'll just focus on a few particular highlights, cartographic in emphasis and origin.

Senior Special Collection Librarian Wendel Cox shows us a hand-drawn map of New Mexico and Utah.

First, the fire maps.



The Sanborn Map Company produced, between 1866 to 2007, some of the most extraordinary and historically useful maps of the urban United States available in any collection today.



Almost all major municipal libraries in the country maintain voluminous back-stocks of them, their heavy pages over time thickened past the point of bendability by endless glued layer after layer of property updates, infrastructural upgrades, new construction, and the entire re-routing of streets and whole neighborhoods at a time.



Peeling, partially unstuck, and warped into curling waves like oceans, the pages play host to a century or more of built structures, renovations, and replacements, keeping close tabs on what can be insured, for how much, and under what circumstances.



These Sanborn maps are as near-total a catalog of the city's development over time as can be cartographically imagined, with almost every square inch built up into thick scabs of structures upon structures, upon even more structures.

Every pasted edge conceals a preserved strata of earlier revisions and additions, all but daring us to pick at it (we resisted), tempting us to pull ever so slightly at the looser corners, to lift up the surface layer and reveal the other city—there is the city and then there is the city, as novelist China Miéville might describe it, the two, surreally, existing in the same place at the same time—that lies beneath today's Denver, with its competing but complimentary property lines, a city out of synch with itself as you peel away the layers of history.



Each page, as Wendel showed us, turning carefully through the old volumes, is like a plank of wood at this point, archaeologies of layers laminated into something almost more like furniture.

These are books as Kafka might imagine them: enormous, absurd, and so preposterously heavy with the details of local history as to be physically unmanageable. They are books that could wound the librarians who handle them, slipping discs and offsetting spines, causing even historians to second-guess turning their pages.



But this (exaggerated) sense of physical threat is, of course, echoed in the book's content: as we navigated Denver's neighborhoods, we developed a sense for the city as a place of fire risks and dangerous proximities, a city of escape-assisting back alleys counter-balanced by wood-framed meeting halls, its spaces rated for their performance during events of conflagration.

And, in the process, we saw the city as a series of surfaces built up over time, fractally expanding across the Front Range.



The second thing—of many things—worth mentioning was a decidedly less antique item from the collection: a map and pamphlet, produced by the U.S. Geological Survey and compiled by Glenn R. Scott between 1972 and 2004, called Historic Trail Maps in Eastern Colorado and Northeastern New Mexico (you can download the accompanying 45mb PDF here).



As the map's introduction, written by former USGS Director Charles G. Groat—who recently resigned from the University of Texas in a controversy over financial ties to the fracking industry—explains, many of the "historic trails that were the primary pathways used by pioneers to open the Western United States" have been forgotten or erased entirely.

These trails, he continues, "have names that remain familiar today—Santa Fe, Overland, Cherokee, Trappers, Republican Fork, and Smoky Hill Trails. Some of those historic trails have long-since vanished or are now only faintly visible on today’s landscape."

Scott's map and pamphlet are thus an act of preservation, the USGS explains, saving for future generations the wide range of "historic marks left on the land by Native Americans, trappers, prospectors, early road builders, and settlers from about the 1820s to about 1900."

Put another way, Scott made a map of lost roads.

A long slice of the Glenn R. Scott's USGS map, showing lost roads, trails, and camps to the south and east of Denver, Colorado.

As Groat writes in his introduction to Scott's work, the routes and place-names gathered on the map tell the human history and usage of the Coloradan landscape:

Features of the maps include trails used by Native American tribes and trappers before the arrival of European settlers. As the westward movement continued, trading posts, immigrant and prospector trails, stagecoach lines and stage stations, wagon roads, and railroads marked that expansion, and those features are shown on the maps. From the cattle trails and trails over mountain passes to the towns and military camps and forts, the settlement and use of these lands are captured for posterity. Routes taken by prospectors during the great 1859 Gold Rush to the Pikes Peak gold fields are portrayed, as are the world-famous mining camps that followed, including Central City, Blackhawk, Idaho Springs, Georgetown, Fairplay, Aspen, Breckenridge, Leadville, and Cripple Creek. In addition, the routes traversed by early explorers such as Zebulon M. Pike, Stephen H. Long, and John C. Fremont are shown on the maps. The maps reflect the Hispanic and French heritage of much of the region, and the rich history of New Spain, Mexico, and France are imprinted in the names of numerous mountain ranges, prominent peaks, valleys, rivers, and towns.

Scott's own story, meanwhile, is fascinating—equal parts folklore and geological survey of the American West:

Beginning in 1964, Scott realized that in addition to relating the geologic record there was an entirely different story he also wanted to tell. He was fascinated by the historic trails he encountered during his geology fieldwork—trails used by Native Americans and by pioneers and prospectors who settled in Colorado and New Mexico. He resolved to document those trails before they forever vanished. Using aerial photographs, long forgotten historical archives, and other historical texts, he located historic trails all over eastern Colorado and northern New Mexico, and in 1972 he published the first of his 11 historic trail maps.




Indeed, in a nicely circular reference, Scott himself writes that "most of the information I used came from the Denver Public Library, where I was a volunteer in the Genealogy and Western History Department." At the risk of over-using the analogy, he was a kind of James Joyce of the eastern Rockies, going back through deeds of sale, acts of incorporation for now defunct road-building companies, and, no doubt, Sanborn maps, in search of old ways across the landscape.

In a much longer pamphlet listing the sources used for his map, Scott gives some examples of the sorts of narrative coordinates that are all that remains of certain trails:

Starting at Bergen's house and down the gulch southeastward by the Hendershott's house to Myer's Mill on Bear Creek thence by the most practicable route by Luther's place and Parmalee's sawmill to the Turkey Creek Road at the mouth of the gulch opposite Parmalee's water mill on Turkey Creek.

Or:

From Boulder City, Boulder County, up and along north side of North Boulder Creek as far as practicable and best route to Central City, Gilpin County.

To which he occasionally adds his own surreal story-form updates, as if the information presented is now that much clearer:

Route was changed as follows: from American Avenue on the west bound- ary of Empire City extending 3 miles up the south bank of Clear Creek, then crossing and extending 3/4 mile up the north bank, recrossing and then 700 feet up the south bank, recrossing and then continuing up the north bank on the route designated in the original article, then up to and thru Vasquez Pass, then on the original route to Bangs or Corral Creek, the western terminus in the original article, then outside the area.

Perhaps most evocative of all, there are also entries that simply read:

Route unknown.



These are the "old ways," as author Robert Macfarlane describes the similarly forgotten trails and routes that spider the landscape of the United Kingdom. In his book of that name, Macfarlane writes that, "once you begin to notice them, you see that the landscape is still webbed with paths and footways—shadowing the modern-day road network, or meeting it at a slant or perpendicular. Pilgrim paths, green roads, drove roads, corpse roads, trods, leys, dykes, drongs, warns, snickets—say the names of paths out loud and at speed and they become a poem or rite—holloways, bostles, shutes, driftways, lichways, ridings, halterpaths, cartways, carneys, causeways, herepaths."

The incantatory geography that Macfarlane refers to is in Britain, but, as Glenn R. Scott's map shows, the prairies, hills, and mountains of the American southwest have their own slowly eroding memory bank of old ways seamed into the ground by human feet, horses, and post wagons.



Briefly, Scott's labyrinthine explorations of trail folklore and historical cartography in Colorado also brings to mind a story published nearly five years ago in The New York Times, on an effort by Vermont's towns and cities to catalog their "ancient roads."

As the Times explained, a 2006 state law had given Vermont residents a strong incentive to rediscover their state's buried and forgotten throughways by allowing municipalities to claim them as official town lands (thus ensuring that they remain as public lands, unable to be claimed by private landowners). As a result, the Times reported, "citizen volunteers are poring over record books with a common, increasingly urgent purpose: finding evidence of every road ever legally created in their towns, including many that are now impassable and all but unobservable."

These "elusive roads"—many of them "now all but unrecognizable as byways"—are lost routes, connecting equally erased destinations. In almost all particular cases, they have barely even left a trace on the ground; their presence is almost entirely textual. They are not just lost roads, in other words, mere unstable geographies flashing in and out of county land registers. They are road that have been deterrestrialized: scrubbed from the surface of the earth.

As the Times acknowledges, "Even for history buffs, the challenge is steep: evidence of ancient roads may be scattered through antique record books, incomplete or hard to make sense of." Accordingly:

Some towns, content to abandon the overgrown roads that crisscross their valleys and hills, are forgoing the project. But many more have recruited teams to comb through old documents, make lists of whatever roads they find evidence of, plot them on maps and set out to locate them.

Like something out of the geography-obsessed poetry of Paul Metcalf—part map, part deep social history, part regional etymology for re-reading place names as the myths that they are—the descriptions found in these old municipal documents are narrative, impressionistic, and vague, perfectly in tune with what Glenn R. Scott found in Colorado.

Returning to The New York Times, for instance, these descriptions "might be, 'Starting at Abel Turner’s front door and going to so-and-so’s sawmill,' said Aaron Worthley, a member of the ancient roads committee in Huntington, southeast of Burlington. 'But the house might have burned down 100 years ago. And even if not, is the front door still where it was in 1815? These are the kinds of questions we’re dealing with.'"

As Wendel told us, these sorts of cryptic references to lost byways are not only of interest to local historians—attorneys form another interest group who consult the Denver Public Library's archives with some frequency. In Vermont, too, the Times reports that these acts of perambulatory interpretation came to be part of a much larger, although fairly mundane, attempt to end "fights between towns and landowners whose property abuts or even intersects ancient roads."

In the most infamous legal battle, the town of Chittenden blocked a couple from adding on to their house, saying the addition would encroach on an ancient road laid out in 1793. Town officials forced a showdown when they arrived on the property with chain saws one day in 2004, intending to cut down trees and bushes on the road until the police intervened.

The article here goes on to refer to one local, a lawyer, who explains that "he loved getting out and looking for hints of ancient roads: parallel stone walls or rows of old-growth trees about 50 feet apart. Old culverts are clues, too, as are cellar holes that suggest people lived there; if so, a road probably passed nearby." Think of it as landscape hermeneutics: peeling back the layers in the map to reveal a vanished landscape.


"Botanical Profile representing the Forest Trees along the route explored by Lieut. A. W. Whipple, Corps. of Top. Eng., near the Parallel of 35º North Latitude, 1853-1854." Prepared by J. M. Bigelow, M.D., Botanist to the Expedition. U.S. Pacific Rail Road Exploration & Survey, War Department.

Wendel led us on through the archive's sedimentary record of human movement across the Coloradan landscape, from a filing cabinet stuffed full of railroad timetables and accident records to an overflowing folder of newspaper clippings on Denver International Airport conspiracy theories. A mournful subsection focused on anticipatory documentation of future erasures: a gorgeous 1854 botanical profile of a proposed U.S. Pacific railway route and the business-like binders of the much more recent I-25 environmental impact assessment.



Our day in the Denver Public Library was itself a kind of lost trail, as we noted with amusement that various quirks of the building made it hard to remember which stairwell we had taken to get to a certain floor—and, thus, whether we could even access that floor or the collections Wendel Cox had in mind for us—and it became abundantly clear that even libraries have their own kind of curatorial folklore, a personal but by no means written down knowledge of where to find certain books, objects, files, or collections, what those artifacts, in turn, mean for other things encountered in the archive, and how certain narrative strands tie a library, and a landscape, together from within.

Many thanks to Myra Rich for suggesting that Venue should meet with Wendel Cox, and for making the introduction, as well as to Wendel himself, for sharing his time and knowledge so generously. This post contains a few paragraphs previously published on BLDGBLOG.


When European farmers arrived in North America, they claimed it with fences. Fences were the physical manifestation of a belief in private ownership and the proper use of land—enclosed, utilized, defended—that continues to shape the American way of life, its economic aspirations, and even its form of government.

Today, fences are the framework through the national landscape is seen, understood, and managed, forming a vast, distributed, and often unquestioned network of wire that somehow defines the "land of the free" while also restricting movement within it.

In the 1870s, the U.S. faced a fence crisis. As settlers ventured away from the coast and into the vast grasslands of the Great Plains, limited supplies of cheap wood meant that split-rail fencing cost more than the land it enclosed. The timely invention of barbed wire in 1874 allowed homesteaders to settle the prairie, transforming its grassland ecology as dramatically as the industrial quantities of corn and cattle being produced and harvested within its newly enclosed pastures redefined the American diet.

In Las Cruces, New Mexico, Venue met with Dean M. Anderson, a USDA scientist whose research into virtual fencing promises equally radical transformation—this time by removing the mile upon mile of barbed wire stretched across the landscape. As seems to be the case in fencing, a relatively straightforward technological innovation—GPS-equipped free-range cows that can be nudged back within virtual bounds by ear-mounted stimulus-delivery devices—has implications that could profoundly reshape our relationships with domesticated animals, each other, and the landscape.

In fact, after our hour-long conversation, it became clear to Venue that Anderson, a quietly-spoken federal research scientist who admits to taping a paper list of telephone numbers on the back of his decidedly unsmart phone, keeps exciting if unlikely company with the vanguard of the New Aesthetic, writer and artist James Bridle's term for an emerging way of perceiving (and, in this case, apportioning) digital information under the influence of the various media technologies—satellite imagery, RFID tags, algorithmic glitches, and so on—through which we now filter the world.


The Google Maps rainbow plane, an iconic image of the New Aesthetic for the way in which it accidentally captures the hyperspectral oddness of new representational technologies and image-compression algorithms on a product intended for human eyes.

After all, Anderson's directional virtual fencing is nothing less than augmented reality for cattle, a bovine New Aesthetic: the creation of a new layer of perceptual information that can redirect the movement of livestock across remote landscapes in real-time response to lines humans can no longer see. If gathering cows on horseback gave rise to the cowboy narratives of the West, we might ask in this context, what new mythologies might Anderson's satellite-enabled, autonomous gather give rise to?

Our discussion ranged from robotic rats and sheep laterality to the advantages of GPS imprecision and the possibility of high-tech herds bred to suit the topography of particular property. The edited transcript appears below.

• • •

Nicola Twilley: I thought I'd start with a really basic question, which is why you would want to make a virtual fence rather than a physical one. After all, isn’t the role of fencing to make an intangible, human-determined boundary into a tangible one, with real, physical effects?


Pasture fence; photograph via Cheyenne Fence.

Dean M. Anderson: Let me put it this way, in really practical terms: When it comes to managing animals, every conventional fence that I have ever built has been in the wrong place the next year.

That said, I always kid people when I give a talk. I say, “Don't go out and sell your U.S. Steel stock—because we are still going to need conventional fencing along airport runways, interstates, railroad right-of-ways, and so on.” The reason why is because, when you talk about virtual fencing, you're talking about modifying animal behavior.

Then I always ask this question of the audience: “Is there anybody who will raise their hand, who is one hundred percent predictable, one hundred percent of the time?”

The thing about animal behavior is that it’s not one hundred percent predictable, one hundred percent of the time. We don’t know all of the integrated factors that go into making you turn left, when you leave the building, rather than right and so on. Once you realize that virtual fencing is capitalizing on modifying animal behavior, then you also realize that if there are any boundaries that, for safety or health reasons, absolutely cannot be breached, then virtual fencing is not the methodology of choice.

I always start with that disclaimer. Now, to get back to your question about why you’d want to make a virtual fence: On a worldwide basis, animal distribution remains a challenge, whether it’s elephants in Africa or Hereford cows in Las Cruces, New Mexico.


Photograph via Singing Bull Ranch, Colorado.

You will have seen this, although you may not have recognized exactly what you were looking at. For example, if you fly into Albuquerque or El Paso airports, you will come in quite low over rangeland. If you see a drinking water location, you will see that the area around that watering point looks as brown and devoid of vegetation as the top of this table, whereas, out at the far distance from the drinking water, there may be plants that have never seen a set of teeth, a jaw, or any utilization at all.

So you have the problem of non-uniform utilization of the landscape, with some places that are over utilized and other places that are underutilized. The over utilized locations with exposed soil are then vulnerable to erosion from wind and water, which then lead to all sorts of other challenges for those of us who want to be ecologically correct in our thinking and management actions.

Even as a college student, animal distribution was something that I was taught was challenging and that we didn't have an answer to. In fact, I recently wrote a review article that showed that, just in the last few years, we have used more than sixty-eight different strategies to try to affect distribution. These include putting a fence in, developing drinking water in a new location, putting supplemental feed in different locations, changing the times you put out feed, putting in artificial shade, so that animals would move to that location—there are a host of things that we have tried. And they all work under certain conditions. Some of them work even better when they’re used synergistically. There are a lot of combinations—whatever n factorial is for sixty-eight.


Cattle clustered under a neatly labeled portable shade structure; photograph via the University of Kentucky College of Agriculture.

But one thing that all of them basically don’t allow is management in real time. This is a challenge. Think of this landscape—the Chihuahuan desert, which, by the way, is the largest desert in North America. If you’ve been here during our monsoon, when we (sometimes) receive our mean annual nine-inches plus of precipitation, you’ll see that where Nicola is sitting, she can be soaking wet, while Geoff and I, just a few feet away, stay bone dry. Precipitation patterns in this environment can be like a knife cut.


Students learning rangeland analysis at the Chihuahuan Desert Rangeland Research Center; photograph by J. Victor Espinoza for NMSU Agricultural Communications.

You can see that, with conventional fencing, you might have your cows way over on the western perimeter of your land, while the rainfall takes place along the other edge. In two weeks, where that rain has fallen, we are going to have a flush of annuals coming up, which would provide high-quality nutrition. But, if you have the animals clear over three pastures away, then you’ve got to monitor the rainfall-related growth, and you’ve got to get labor to help round those animals up and move them over to this new location.

You can see how, many times as a manager, you might actually know what to do to optimize your utilization, but economics and time prevent it from happening. Which means your cows are all in the wrong place. It’s a lose-lose, rather than a win-win.


One of Dean Anderson's colleagues, Derek Bailey, herds cattle the old-fashioned way on NMSU's Chihuahuan Desert Rangeland Research Center. One aspect of Bailey's research is testing whether targeted grazing, made possible through Anderson's GPS collar technology, could reduce the incidence of catastrophic western wildfires. Photograph courtesy NMSU.

These annual plants will reach their peak of nutritional quality and decline without being utilized for feed. I’m not saying that seed production is not important, but basically, if part of this landscape’s call is to support animals, then you are not optimizing what you have available.

My concept of virtual fencing was basically to have that perimeter fence around your property be conventional, whether it’s barbed wire, stone, wood, or whatever. But, internally, you don't have fences. You basically program “electronic” polygons, if you will, based upon the current year’s pattern of rainfall, pattern of poisonous weed growth, pattern of endangered species growth, and whatever other variables will affect your current year’s management decisions. Then you can use the virtual polygon to either include or exclude animals from areas on the landscape that you want to manage with scalpel-like precision.

To go back to my first example, you could be driving your property in your air-conditioned truck and you notice a spot that received rain in the recent past and that has a flush of highly nutritious plants that would otherwise be lost. Well, you can get on your laptop, right then and there, and program the polygon that contains your cows to move spatially and temporally over the landscape to this “better location.” Instead of having to build a fence or take the time and manpower to gather your cows, you would simply move the virtual fence.



This video clip shows two cows (the red and green dots) in a virtual paddock that was programmed to move across the landscape at 1.1 m/hr, using Dean Anderson's directional virtual fencing technology.

It’s like those join-the-dots coloring books—you end up with a bunch of coordinates that you connect to build a fence. And you can move the polygon that the animals are in over in that far corner of the pasture. You simply migrate it over, amoeba-like, to fit in this new area.

You basically have real-time management, which is something that is not currently possible in livestock grazing, even with all of the technologies that we have. If you take that concept of being able to manage in real time and you tie it with those sixty-eight other things that have been found useful, you can start to see the benefit that is potentially possible.

Twilley: The other thing that I thought was curious, which I picked up on from your publications, is this idea that perhaps you might not be out on the land in your air-conditioned pickup, and instead you might actually be doing this through remote sensing. Is that possible?


Dean Anderson's NMSU colleague, remote sensing scientist Andrea Laliberte, accompanied by ARS technicians Amy Slaughter and Connie Maxwell, prepare to launch an unmanned aerial vehicle from a catapult at the Jornada Experimental Range. Photograph USDA/ARS.

Anderson: Definitely. Currently we have a very active program here on the Jornada Experimental Range in landscape ecology using unmanned aerial vehicle reconnaissance. I see this research as fitting hand-in-glove with virtual fencing. However—and this is very important—all of these whiz-bang technologies are potentially great, but in the hands of somebody who is basically lazy, which is all human beings, or even in the hands of somebody who just does not understand the plant-animal interface, they could create huge problems.

If you don’t have people out on the landscape who know the difference between overstocking and under-stocking, then I will want to change my last name in the latter years of my life, because I don't want to be associated with the train wreck—I mean a major train wreck—that could happen through using this technology. If you can be sitting in your office in Washington D.C. and you program cows to move on your ranch in Montana, and you don't have anybody out on the ground in Montana monitoring what is taking place …. [shakes head] You could literally destroy rangeland.

We know that electronics are not infallible. We also know that satellite imagery needs to be backed up by somebody on the ground who can say, “Wow, we've got a problem here, because what the electronic data are saying does not match what I’m seeing.”

This is the thing that scares me the most about this methodology. If people decouple the best computer that we have at this point, which is our brain, with sufficient experience, from knowing how to optimize this wonderful tool, then we will have a potential for disaster that will be horrid.


NMSU and USDA ARS scientists prepare to launch their vegetation surveying UAV from a catapult. Photograph USDA/ARS.

Twilley: One of the things I was imagining as I looked at your work was that, as we become an increasingly urban society, maybe farmers could still manage rural land remotely, from their new homes in the city.

Anderson: They can, but only if they also have someone on the ground who has the knowledge and experience to ground-truth the data—to look at it and say, “The data saying that this number of cows should be in this polygon for this many days are accurate”—or not.

You need that flexibility, and you always need to ground-truth. The only way you can get optimum results, in my opinion, is to have someone who is trained in the basics of range science and animal science, to know when the numbers are good and when the numbers are lousy. Electronics simply provide numbers.


Multispectral rangeland vegetation imagery produced by Andrea Laliberte's UAV surveys. Image from "Multispectral Remote Sensing from Unmanned Aircraft," by Andrea S. Laliberte, Mark A. Goforth, Caitriana M. Steele, and Albert Rango, 2011.

Now, you’re right, we are getting smarter at developing technology that can interpret those numbers. I work with colleagues in virtual fencing research who are basically trying to model what an animal does, so that they can actually predict where the animal is going to move before the animal actually moves. In my opinion if they ever figure that out, it’s going to be way past my lifetime.

Still, if you look at range science, it’s an art as well as science. I think it’s great that we have these technologies and I think we should use them. But we shouldn’t put our brain in a box on a table and say, “OK. We no longer need that.” Human judgment and expertise on the ground is still essential to making a methodology like this be a positive, rather than a negative, for landscape ecology.


Drawings from Anderson's patent #7753007 for an "Ear-a-round equipment platform for animals."

Manaugh: I'm curious about the bovine interface. How do you interface with the cow in order to stimulate the behavior that you want?

Anderson: I think that basically my whole career has been focused on trying to adopt innate animal behaviors to accomplish management goals in the most efficient and effective ways possible.

Here’s what I mean by that. I can guarantee that, if a sound that is unknown and unpleasant to the three of us happens over on that side of the room, we’re not going to go toward it. We’re going to get through that door on the other side as quickly as possible.

What I’m doing is taking something that’s innate across the animal world. If you stimulate an animal with something unknown, then, at least initially, it’s going to move away from it. If the event is also accompanied by an unpleasant ending experience and the sequence of events leading up to the unpleasant event are repeatable and predictable, after a few sequential experiences of these events, animals will try and avoid the ending event—if they’re given the opportunity. This is the principle that has allowed the USDA to receive a patent on this methodology.

The thing, first of all, about our technique is that it’s not a one size fits all. In other words, there are animals that you could basically look at cross-eyed and they’ll move, and then there are animals like me, where you’ve got to get a 2x6 and hit them up across the head to get their attention before anything happens.

When these kinds of systems have been built for dog training or dog containment in the past, they simply had a shock, or sometimes a sound first and then a shock. The stimulus wasn’t graded according to proximity or the animal’s personality.


Dean Anderson draws the route of a wandering cow approaching a virtual fence in order to show Venue how his DVF™ system works.

[stands up and draws on whiteboard] Let’s say that this is the polygon that we want the animal to stay in. If we are going to build a conventional fence, we would put a barbed wire fence or some enclosure around that polygon. In our system, we build a virtual belt, which in the diagrams is shaded from blue to red. The blue is a very innocuous sound, almost like a whisper. Moving closer to the edge of the polygon, into the red zone, I ramp that whisper up to the sound of a 747 at full throttle takeoff. I can have the sound all the way from very benign up to pretty irritating. At the top end, it’s as if a fire alarm went off in here—we’re going to get out, because it sounds terrible.



This video clip captures the first-time response of a cow instrumented with Dean Anderson's directional virtual fencing electronics when encountering a static virtual fence, established using GPS technology.

I’ve based the sounds and stimuli that I’ve used on what we know about cow hearing. Cows and humans are similar, but not identical. These cues were developed to fit the animal that we are trying to manage.

Now, if we go back to me as the example, I’m very stubborn. I need a little higher level of irritation to change my behavior. We chose to use electric stimulation.

I used myself as the test subject to develop the scale we’re using on this. My electronics guys were too smart. They wouldn't touch the electrodes. I’m just a dumb biologist, so…


Diagram showing how directional virtual fencing operates. The black-and-white dashed line (8) shows where a conventional fence would be placed. A magnetometer in the device worn on the cow’s head determines the animal’s angle of approach. A GPS system in the device detects when the animal wanders into the 200m-wide virtual boundary band. Algorithms then combine that data to determine which side of the animal's to cue, and at what intensity. From Dean M. Anderson's 2007 paper, "Virtual Fencing: Past, Present, and Future" (PDF).

If I’m the animal and I’m getting closer and closer to the edge of the polygon, then the electrodes that are in the device will send an electrical stimulation. In terms of what those stimulations felt like to me, the first level is about like hitting the crazy bone in your elbow. The next one is like scooting across this floor in your socks and touching a doorknob—that kind of static shock. The final one is like taking and stopping your gas-powered lawnmower by grabbing the spark plug barehanded.

What we did was cannibalize a Hot-Shot that some people buy and use to move animals down chutes. I touched the Hot-Shot output and I could still feel it in my fingertips the next morning, so we cut it right down for our version

As the cow moves toward the virtual fence perimeter, it goes from a very benign to a fairly irritating set of sensory cues, and if they’re all on at their highest intensity , it’s very irritating. It’s the 747s combined with the spark plug. Now, back from your eighth-grade geometry, you know that you have an acute angle and you have an obtuse angle. As the cow approaches a virtual fence boundary, we send the cues on the acute side, to direct her away from the boundary as quickly and with as little amount of irritation as possible. If we tried to move the cow by cuing the obtuse side, she would have had to move deeper into the irritation gradient before being able to exit it.

We don’t want to overstress the animal. So we end up, either in distance or time or both, having a point at which, if this animal decides it really wants what’s over here, it’s not going to be irritated to the point of going nuts. We have built-in, failsafe ways that, if the animal doesn’t respond appropriately, we are not going to do anything that would cause negative animal welfare issues.


Heart rate profile (beats per minute) of an 8-year-old free-ranging cross-bred beef cow before, during, and after an audio plus electric stimulation cue from a directional virtual fencing device. The cue was delivered at 0653 h. The second spike was not due to DVF cues; the cow was observed standing near drinking water during this time. From Dean M. Anderson's 2007 paper, "Virtual Fencing: Past, Present, and Future" (PDF).

The key is, if you can do the job with a tack hammer, don’t get a sledgehammer. This is part of animal welfare, which is absolutely the overarching umbrella under which directional virtual fencing was developed. There’s no need to stimulate an animal beyond what it needs. I can tell you that when I put heart rate monitors on cows wearing my DVF™ devices. I actually found more of a spike in their heart rates when a flock of birds flew over than when I applied the sound.

Now, there are going to be some animals that you either get your rifle and then put the product in your freezer, or you go put the animal back into a four-strand barbed wire fenced pasture. Not every animal on the face of the earth today would be controllable with virtual fencing. You could gradually increase the number of animals that do adapt well to being managed using virtual fencing in your herd through culling.

But the vast majority of animals will react to these irritations, at some level. They can choose at which point they react, all the way from the whisper to the lawnmower.


Diagram showing two cows responding differently to the virtual boundary: Cow 4132 (in green) penetrates the boundary zone more deeply, tolerating a greater degree of irritation before turning around. From Dean M. Anderson's 2007 paper, "Virtual Fencing: Past, Present, and Future" (PDF).

Here is the other thing: We all learn. Whatever we do to animals, we are teaching them something. It’s our choice as to what we want them to learn.

Of course, I don’t have data from a huge population that I can talk about. But, of the animals with whom I have worked—and the literature would support what I’m going to say—cows are, in fact smarter than human beings in a number of ways. If I give you the story of the first virtual fencing device that I built, I think you’ll see why I say that.

What our team did initially was cannibalize a kids’ remote control car to send a signal to the device worn by the animal. I had a Hereford/Angus cross cow, and she was a smart old girl. I started to cue her. I was close to her and she responded to the cues exactly the way I wanted her to. But she figured out, in less than five tries, that, if she kept twenty-five feet between me and her, I could press a button, and nothing would happen. I tried to follow her all over the field. She just kept that distance ahead of me for the rest of the trial—always more than twenty-five feet!

So that’s the reason why we are using GPS satellites to define the perimeter of the polygon. You can’t get away from that line.


A cow being fitted with an early prototype of Dean Anderson's Ear-A-Round DVF device. Photograph via USDA Jornada Experimental Range, AP.

What sets DVF™ apart from other virtual fencing approaches is that it’s not a one-size-fits-all. The cues are ramped, and the irritating cues are bilaterally applied, so we can make it directional, to steer the animals—no pun intended—over the landscape.

What’s interesting is that if you have the capacity to build a polygon, you can encompass a soil type, a vegetation situation, a poisonous plant, or whatever, much better than you can if you have to build a conventional fence. In building conventional fences, you have to have stretch posts every time you change the fence’s direction. That increases both materials and labor costs in construction, which is why you see many more rectangular paddocks than multi-sided polygons. Right now, you can assume that, on flat country, about fifty percent of the cost in a conventional fence is labor, and the other fifty percent is material.

Stretching barbed wire around a corner, shown in this engraving from A Treatise Upon Wire: Its Manufacture and Uses, Embracing Comprehensive Descriptions of the Constructions and Applications of Wire Ropes, J. Bucknall Smith, 1891.

Twilley: Which raises another question: Is virtual fencing cost-effective?

Anderson: It depends. I’ll give you an example to show what I mean. The US Forest Service over in Globe, Arizona, is interested in possibly using virtual fencing. Some of the mining companies over there have leases that say that before they extract the ore, and even after, the surface may be leased to people with livestock.

That country over there is pretty much like a bunch of Ws put together. In March 2012, for two-and-a-half miles of four-strand barbed wire, using T posts, they were given a quote of $63,000.

That's why they called me. [laughs]

Now, if that was next to a road, even if it cost $163,000 for those two-and-a half miles of fence, it would be essential, in my opinion, that they not think about virtual fencing—not in this day and time.

In twenty years from now—somewhere in this century, at least—after the ethical and moral issues have been worked out, instead of stimulating animals with external audio sound or electrical stimulation, I think we will actually be stimulating internally at the neuronal level. At that point, virtual fencing may approach one hundred percent effective control.


The DARPA "Robo Rat," whose movements could be directly controlled by three electrodes inserted into its brain; photograph via.

It's been done with rodents. The idea was that these animals could be equipped with a camera or other sensors and sent into earthquake areas or fires or where there were environmental issues that humans really shouldn’t be exposed to. Of course, even if it can be done scientifically, there are still issues in terms of animal welfare. What if there is a radiation leak? Do you send rodents into it? You can see the moral and ethical issues that need to be worked out.

Twilley: If that ever becomes a real-world application, will you sell your shares in U.S. Steel?

Anderson: [laughs] I have a feeling that we never will have a landscape devoid of visible boundaries. If nothing else, I want a barbed wire fence between Ted Turner’s ranch and our experimental ranch up the road here. With a visible boundary, there’s no question—this side is mine and that side is yours.


Fencing photograph via InformedFarmers.com. Incidentally, Ted Turner's Vermejo ranch in New Mexico and southern Colorado is said to be the largest privately-owned, contiguous tract of land in the United States.

Twilley: Aha—so it’s the human animals that will still need a physical fence.

Anderson: I think so. Otherwise you’re looking at the landscape and there’s absolutely nothing out there—whether it be to define ownership or use or even health or safety hazards.

Manaugh: Do you think this kind of virtual fencing would have any impact on real estate practices? For example, I could imagine multiple ranchers marbling their usage of a larger, shared plot of land with this ability to track and contain their herds so precisely. Could virtual fencing thus change the way land is controlled, owned, or leased amongst different groups of people?

Anderson: If you were to go down here to the Boot Heel area of New Mexico you could find exactly that: individual ranchers are pooling areas to form a grass bank for their common use.

Anything that I can do in my profession to encourage flexibility, I figure I’m doing the correct thing. That’s where this all came from. It never made sense to me that we use static tools to manage dynamic resources. You learn from day one in all of your ecology classes and animal science classes that you are dealing with multiple dynamic systems that you are trying to optimize in relationship to each other. It was a mental disconnect for me, as an undergraduate as well as a graduate student, to understand how you could effectively manage dynamic resources with a static fence.

Now, there are some interesting additional things you learn with this system. For example, believe it or not, animals have laterality. You probably didn’t see the article that I published last year on sheep laterality. [laughter]


USDA ARS scientists testing cattle laterality in a T-Maze. Photograph by Scott Bauer for the USDA ARS.

Twilley and Manaugh: No.

Anderson: Our white-faced sheep, which have Rambouillet and Polypay genetics, were basically right-handed. You’ll want to take a look at the data, of course, but, basically, animals are no different than you and I. There are animals that have a preference to turn right and others that have a preference to turn left.

Now, I didn’t do this study to waste government money. Think about it in terms of what I have told you about applying the cues bilaterally. If I know that my tendency is right-handed, then in order to get me to go left, I may need a higher level of stimulation on my right side than I would if you were trying to get me to go right by applying a stimulus on my left side, because it’s against my natural instincts.

With the computer technology we have today, everything we do can be stored in memory, so you can learn about each animal, and modify your stimulus accordingly. There is no reason at all that we cannot design the algorithms and gather data that, over time, will make the whole process optimized for each animal, as well as for the herd and the landscape.


Cow equipped with a collar-mounted GPS device; photography by Dave Ganskoop for the USDA ARS.

Twilley: Going back to something you said earlier about animal memory—and this may be too speculative a question to answer—I’m curious as to how dynamic virtual fencing affects how cows perceive the landscape.

Anderson: The question would be whether, if the virtual fence is on or near a particular rock, or a telephone pole, or a stream, and they have had electrical stimulation there before, do they associate that rock or whatever with a limit boundary? In other words, do they correlate visual landmarks with the virtual fence? Based on some non-published data I have collected, the answer is yes.

In fact, to give some context, there have been studies published showing that for a number of days following removal of an electric fence, cattle would still not cross the line where it had been located.

So this could indeed be an issue with virtual fencing, but—and my research on this topic is still very preliminary—I have not seen a problem yet, and I don’t think I will. Part of the reason is that cows want to eat, so if the polygon that contains the animals is programmed to move toward good forage, the cows will follow. It’s almost like a moving feed bunk, if you will. I'm sure that, in time—I would almost bet money on this—that if you were using the virtual fence to move animals toward better forage, you could almost eliminate the virtual fence line behind the animals, especially if the drinking water was kept near the “moving feed bunk.”

The other thing is that the consumer-level GPS receivers I have used in my DVF™ devices do not have the capability to have the fixes corrected using DGPS, which means that the fix may actually vary from the “true” boundary by as much as the length of a three-quarter ton pick-up. That’s to my benefit, because there is never an exact line where that animal is sure to be cued and hence the animal cannot match a particular stone or other environmental object with the stimulation event even if the virtual boundary is held static. It’s always going to be just in the general area.


A cow fitted with an early prototype of Anderson's Ear-A-Round DVF system at the Jornada Experimental Range; photograph via AP/Massachusetts Institute of Technology, Iuliu Vasilescu.

Manaugh: So imprecision is actually helpful to you.

Anderson: Yes, I believe so—although I don’t have enough data that I would want to stand on a podium and swear to that. But I think the variability in that GPS signal could be an advantage for virtual paddocks that spatially and temporally move over the landscape.

Twilley: We’ve talked about optimizing utilization and remote management, but are we missing some of the other ways that virtual fencing might transform the way we manage livestock or the land?

Anderson: Ideas that we know are good, but are simply too labor-intensive right now, will become reasonable. The big thing that has been in vogue for some time—and it still is, in certain places—is rotational stocking. The idea is that you take your land and divide it into many small paddocks and move animals through these paddocks, leaving the animals in any one paddock for only a few hours or days. It’s a great idea under certain situations, but think of the labor of building and maintaining all those fences, not to mention moving the animals in and out of different paddocks all the time.


A fence in need of repair; photograph via.

With the virtual paddock you can just program the polygon to move spatially and temporally over the landscape. Even the shape of the virtual paddock can be dynamic in time and space as well. It can be slowed down where there’s abundant forage, and sped up where forage is limited so you have a completely dynamic, flexible system in which to manage free-ranging animals.

Here’s another thing. Like anybody who gathers free-ranging animals, I have a song I use. My song is pretty benign and can be sung among mixed audiences. [sings] “Come on sweetheart, let’s go. Come on. Come on. Come on, girls. Let’s go.”



In this video clip, a cow-calf pair are moved using only voice cues (Dean Anderson's gathering song) delivered from directional virtual fencing (DVF™) electronics carried by the cows on an ear-a-round (EAR™) system.

That’s the way I talk to them, if I want them to move. One day when I was out manually gathering my cows on an ATV I put a voice-activated recorder in my pocket and recorded my song. We later transferred the sounds of my manual gathering into the DVF™ device. Then when we wanted to gather the animals we wirelessly activated the DVF™ electronics and my “song”—“Come on, girls, let’s go”—began to play. Instead of a negative irritation, this was a positive cuing—and it worked.

The cows moved to the corral based on the cue, without me actually being present to manually gather them—it was an autonomous gather.

I think this type of thing also points to a paradigm shift in how we manage livestock. Sure, I can get my animals up in the middle of night to move them, but why do that? Why not try to manage on cow time, rather than our own egotistical needs—“At eight o’clock, I want these cows in so I can brand them,” or whatever. Why not mesh management routines with their innate behaviors instead? For example, my song could maybe be matched to correspond to a general time of day when the animals might start drifting in to drink water, anyway.

Twilley: I see—it’s a feedback loop where you’re cuing behavior with the GPS collars, but you’re also gathering data. You can see where they are already heading and change your management accordingly.

Anderson: Absolutely. You are matching needs and possibilities.

Manaugh: To make this work, does every animal have to be instrumented?

Anderson: This is a very valid question, but my answer varies. All the research needed to answer this question is not in, and the answers depend on the specific situation being addressed. I have a lot of people right now who are calling me and asking for a commercial device that they can put on their animals because they are losing them to theft. With the price of livestock where it is currently, cattle-rustling is not a thing of the nineteenth century. It is going on as we speak.

If that’s your challenge, then you’re going to need some kind of electronic gadgetry on every animal for absolute bookkeeping. For me, the challenge is how do you manage a large, extensive landscape in ways that we can’t do now, and I don’t think we necessarily need to instrument every animal for virtual fencing to be effective.

Instead, if you’ve got a hundred cows, you need to ask: which of those cows should you put instruments on? As a producer, you probably have a pretty good idea which animals should be instrumented and why: you would look for the leaders in the group.


Position of two cows grazing similar pastures in Montana, recorded every ten minutes over a two-week period. The difference in their grazing patterns reveal one cow to be a hill climber and one to be a bottom dweller. Image form a USDA Rangeland Management publication (PDF) co-authored by Derek Bailey, NMSU.

What’s interesting is that there are cows that prefer foraging up on top of hills. There are others that prefer being down in a riparian area. A colleague of mine at New Mexico State University, calls them bottom dwelling and hill climbing cows and this spatial foraging characteristic apparently has heritability. So it’s possible that you could select animals that fit your specific landscape. If, as I mentioned earlier, the ease with which an animal can be controlled by sensory cues also has heritability, it seems logical to assume that you could create hightech designer animals tailored to your piece of land.

Now, when you start adding all of these things together, using these electronic gadgetries and really leveraging innate behaviors, it points to a revolution in animal management—a revolution with really powerful potential to help us become much better stewards of the landscape.


This photograph shows a worm fence, an American invention. It was the most widely built fence type in the US through the 1870s, until Americans ran out of readily accessible forests, triggering a "fence crisis," in which the costs of fencing exceeded the value of the land it enclosed. The "crisis" was averted by the invention of mass-produced woven wire in the late 1800s. Photograph from the USDA History Collection, Special Collections, National Agricultural Library.

Twilley: None of this is commercially available yet, though, right?

Anderson: That’s true—you cannot go out today and buy a commercial DVF™ system, or for that matter any kind of virtual fence unit designed specifically for livestock, to the best of my knowledge. But there is a company that is interested in our patent and they are trying to get something off the ground. I’m trying to feed this company any information that I can, though I am not legally allowed to participate in the development of their product as a federal employee.

Manaugh: What are some of the obstacles to commercial availability?

Anderson: The largest immediate challenge I see is answering the question of how you power electronics on free-ranging animals for extended periods of time. We have tried solar and it has potential. I think one of the most exciting things, though, is kinetic energy. I understand that there are companies working on a technology to be used in cellphones that will charge the cell phone simply by the action of lifting it out of your purse or pocket, and the Army has got several things going on now with backpacks for soldiers that recharge electronic communication equipment as a result of a soldier’s walking movement.


Lawrence Rome's kinetic backpack.

I don’t think the economics warrant animal agriculture developing any of these power technologies independently, but I think we can capitalize on that being developed in other, more lucrative industries and then simply adapt it for our needs. When I developed the concept of DVF™ I designed it to be a plug-and-pray device. As soon as somebody developed a better component, I would throw my thing out and plug theirs in—and pray that it would improve performance. Sometimes it did and sometimes it didn’t!

Manaugh: Have you looked into microbial batteries?

Anderson: That’s an interesting suggestion that I have not looked into. However, I have though a lot about capturing kinetic energy. If you watch a cow, their ears are always moving, and so are their tails. If we can capture any of that movement….

The other thing we need is demand from the market. In 2007, I was invited to the UK to discuss virtual fencing —the folks in London were more interested in virtual fencing than anybody else I have ever talked to in the world.

The reason was really interesting. England has a historic tradition of common land, which is basically open “green space” that surrounds the city and was originally used for grazing by people who had one or two sheep or cows. Nowadays, it’s mostly used by dog walkers, pony riders—for recreation, basically. The problem is that they need livestock back on these landscapes to actually utilize vegetation properly so certain herbaceous vegetation does not threaten some of the woody species. However, none of the present-day users want conventional fencing because of the gates that would have to be opened and shut to contain the animals. So they were interested in virtual fencing as a way to get the ecology back into line using domestic herbivores, in a landscape that needs to be shared with pony riders and dog walkers who don’t want to shut gates and might not do it reliably, anyway.

But it’s an interesting question. I’ve had some sleepless nights, up at two in the morning wondering, “Why is it not being embraced?” I think that a lot of it comes strictly down to economics.

I don’t know, at this point, what a setup would cost. But, in my opinion, there are ways we could implement this immediately and have it be very viable. You wouldn’t have every animal instrumented. You can have single-hop technology, so information uploads and downloads at certain points the animals come to with reliable periodicity—the drinking water or the mineral supplement, say. That’s not real-time, of course—but it’s near real-time. And it would be a quantum leap compared to how we currently manage livestock.


Barbed wire, patented by Illinois farmer Joseph Glidden in 1874, opened up the American prairie for large-scale farming. Photograph by Tiago Fioreze, Wikipedia.

Twilley: What do the farmers themselves think of this system?

Anderson: What I’ve heard from some ranchers is something along the lines of: “I've already got fences and they work fine. Why do I need this unproven new technology?”

On the other hand, dairy farmers who have automatic milking parlors, which allow animals to come in on their own volition to get milked, think virtual fencing would be very appropriate for their type of operation, for reasons of convenience rather than economics.


Robotic milking parlor; photograph via its manufacturer, DeLaval.

Now, let me tell you what I think might actually work. I think that environmentalists could actually be very beneficial in pushing this forward. Take a situation where you have an endangered bird species that uses the bank of a stream for nesting or reproduction. Under current conditions, the rancher can’t realistically afford to fence out a long corridor along a stream just for that two-week period. That’s a place where virtual fencing is a tool that would allow us to do the best ecological management in the most cost-effective way.

But the larger point is that we cannot afford to manage twenty-first century agriculture using grandpa’s tools, economically, sociologically, and biologically.


I.L. Elwood & Co. Glidden Steel Barb Wire, non-dated Advertising Posters, Advertising Ephemera Collection, Baker Library Historical Collections, via.

Some people have said, “Well, I think you are just ahead of your time with this stuff.” I’m not sure that’s true. In any case, in my personal opinion, if I’m not doing the research that looks twenty years out into future before it’s adopted, then I’m doing the wrong kind of research. In 2005, Gallagher, one of the world’s leading builders of electric fences, invited me to talk about virtual fencing. During that conversation, they told me that they believe that, by the middle of this century, virtual fencing will be the fencing of choice.

But here’s the thing: none of us have gone to the food counter and found it empty. When you have got a full stomach, the things that maybe should be looked at for that twenty-year gap are often not on the radar screen. As long as the barbed wire fences haven’t rusted out completely, the labor costs can be tolerated, and the environmental legislation hasn’t become mandatory, then why spend money? That’s human nature. You only do what you have to do and not much more.

The point is that it’s going to take a number of sociological and economic factors, in my opinion, for this methodology of animal control to be implemented by the market. But speaking technologically, we could go out with an acceptable product in eighteen months, I believe. It wouldn’t have multi-hop technology. It would equal the quality of the first automobile rather than being comparable to a Rolls Royce in terms of “extras”—that would have to await a later date in this century.

And here’s another idea: I think that there ought to be a tax on every virtual fencing device that is sold or every lease agreement that’s signed in the developed world. That tax would go to help developing countries manage their free-ranging livestock using this methodology because that’s where we need to be better stewards of the landscape and where we as a world would all benefit from transforming some of today’s manual labor into cognitive labor.


Herding cattle the old-fashioned way on the Jornada Experimental Range; photograph by Peggy Greb for USDA ARS.

Maybe with this technology, a third-world farmer could put a better thatched roof on his house or send his kids to school, because he doesn’t need their manual labor down on the farm. It’s fun for a while to be out on a horse watching the cows; what made the West and Hollywood famous were the cowboys singing to their cows. I love that; that’s why I’m in this profession. Still, I’m not a sociologist, but it seems as though you could take some of that labor that is currently used managing livestock in developing countries and all of the time it requires and you could transfer it into things that would enhance human well-being and education.

It’s in our own interest, too. If non-optimal livestock management is creating ecological sacrifice areas, where soil is lost when the rains come or the wind blows, that particulate matter doesn’t stop at national boundaries.

I always say that virtual fencing is going to be something that causes a paradigm shift in the way we think, rather than just being a new tool to keep doing things in the same old way. That’s the real opportunity.


After an all too brief visit and hike through the Ancient Bristlecone Pine Forest yesterday afternoon, Venue turned south along US 395, stopping off at the incredible Coso Volcanic Field near Inyo, California.



Arriving from the north, we found the 40,000-year old red and black gravels and cartoon-like cinder cone particularly striking in the 90º F orange late evening sunset.



We turned off the highway, drove up the rocky side roads for a bit, took out one of Chris Woebken's Dürer-inspired perspectival devices from the Venue repertoire, and snapped a few photographs as the day came to an end.



The title of this post, meanwhile, comes from William L. Fox's book The Void, The Grid & The Sign, about landmarks, or the lack thereof, and what Fox might call the neurological challenge of navigating desert regions (specifically the Great Basin).



In that book's opening chapter, Fox describes an almost Tron-like image of human movement through landscapes that, upon first contact, appear to be empty. "We label desert the 'void' and move over its surface," Fox writes, "looking at it from different angles in an attempt to establish the sight lines and degrees of parallax necessary to measure it. We map the void with a grid of intersecting lines and travel along them, erecting signs to guide us."

 
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