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The Hayward Fault runs through the center of the UC Berkeley campus, famously splitting the university's football stadium in half from end to end. It has, according to the 2008 Uniform California Earthquake Rupture Forecast, a thirty-one percent probability of rupturing in a magnitude 6.7 or greater earthquake within the next thirty years, making it the likeliest site for the next big California quake.

Nonetheless, for the majority of East Bay residents, the fault is out of sight and out of mind—for example, five out of six Californian homeowners have no earthquake insurance.


The Hayward Fault trace superimposed onto a map of the University of California, Berkeley, campus, as seen in the USGS Hayward Fault Virtual Tour.

Meanwhile, three-quarters of a mile north of Memorial Stadium, and just a few hundred yards west of the fault trace, is the office of Ken Goldberg, Professor of Industrial Engineering and Operations Research at Berkeley.

Goldberg's extensive list of current projects includes an NIH-funded research initiative into 3D motion planning to help steer flexible needles through soft tissue and the African Robotics Network, which he launched in 2012 with a Ten-Dollar Robot design challenge.


Three robots from the "10 Dollar Robot" Design Challenge organized by the African Robotics Network.

Alongside developing new algorithms for robotic automation and robot-human collaboration, Goldberg is also a practicing artist whose most recent work, Bloom, is "an Internet-based earthwork" that aims to make the low-level, day-to-day shifts and grumbles of the Hayward Fault visible as a dynamic, aesthetic force.


Screenshot of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

Venue stopped by Goldberg's office to speak with him about Bloom and the challenge of translating invisible seismic forces into immersive artworks.

Our conversation ranged from color-field art and improvisational ballet to the Internet's value as a vehicle for re-imagining the relationship between sensing and physical reality. The edited transcript appears below.

• • •


A Bay Area seismograph. Photograph by Marcin Wichary.

Nicola Twilley: When did you start working with seismic readings in an artistic context, and why?

Ken Goldberg: Well, I had just finished grad school, I had started teaching at USC in the Computer Science department, and I was doing art installations on the side. And I was building robots.

I had just completed an installation for the university museum when I stumbled onto this, at the time, brand new thing called the World Wide Web. My students showed me this thing and I realized: this is the answer! The Web meant that I didn’t have to schlep a whole bunch of stuff to a museum and fight with all their constraints and make something that, in the end, only 150 people would actually get out to see. Instead, I could put something together in my lab and make it accessible to the world. That’s why we—I worked with a team—started developing web-based installations.


The Telegarden, 1995-2004, networked art installation at Ars Electronica Museum, Austria. Co-directors: Ken Goldberg and Joseph Santarromana Project team: George Bekey, Steven Gentner, Rosemary Morris Carl Sutter, Jeff Wiegley, Erich Berger. Photo by Robert Wedemeyer.

We actually built the first robot on the Internet, as an art installation. It got a lot of attention—tens of thousands of people were coming to that. Then we did a second version called The Telegarden, which is still the project I’m probably best known for. It was a garden that anyone online could plant and water and tend, using an industrial robotic arm, and it was online for nine years. I actually just found out that there’s a band called Robots in the Garden, which is exciting.

What was really interesting to me about The Telegarden was this idea of connecting the physical world, the natural world, and the social world through the Internet. I was interested in the questions that come up when the Internet gives you access not just to JSTOR libraries and to digital information, but also to things that are live and dynamic and organic in some way.

That really drove my thinking, and my colleagues and I began to do a lot of research in that area. I registered some patents and won a couple of National Science Foundation awards, formed something called the Technical Committee on Networked Robots, and wrote a lot of papers. From the research side of it, there are a lot of interesting questions, but, from the art side, it also led to a series of projects that look at how such systems were being perceived, and how they were shaping perception.

I worked with Hubert Dreyfus on a philosophical issue that we call “telepistemology,” which is the question of: what is knowledge? What counts as objective distance? In other words, people were interacting with this garden remotely, and that raised the question of whether or not, and how, the garden was real, which is the fundamental question of epistemology.


The Telegarden, 1995-2004, networked art installation at Ars Electronica Museum, Austria. Co-directors: Ken Goldberg and Joseph Santarromana Project team: George Bekey, Steven Gentner, Rosemary Morris Carl Sutter, Jeff Wiegley, Erich Berger. Photo by Robert Wedemeyer.

Epistemology has always been affected by technologies like the telescope and the microscope, things that have created a radical shift in how we sense physical reality. As we started thinking about this more, we became interested in how the Internet is causing an analogous shift, in terms of, hopefully, reinvigorating skepticism about what is real and what is an artifact of the viewing process. I edited a book on this for MIT Press that came out in 2000.

In the middle of all that, then, I moved here and met someone from the seismology group. They agreed to give me access to this live data feed of movements on the Hayward Fault, a tectonic fault that cuts right through the center of Berkeley—in fact, right through the middle of campus, not far from here. I was really interested in this idea of connecting to something that was not just the contained environment of a garden, but something much more dynamic and naturally rooted and global.

I guess I should add, as well, that a big factor for me was when I moved up here and became intrigued by the total amnesia and denial that people here have about their seismic situation. I would ask people, “What do you have in your earthquake kit?” And they would reply, “What? What are you talking about?” Now, of course, twenty years later, I don’t have an earthquake kit, either. [laughs]

Manaugh: I think that’s quite a common scenario. When we first moved out to California, we bought several gallons of water, a few boxes of Clif Bars, extra flashlights, and even earthquake insurance, and the native Californians I knew here just looked at us like we were paranoid survivalists, hoarding ammunition for Doomsday.

Goldberg: It was that sort of reaction that got me thinking a lot about how people are not conscious of the fault, or about earthquakes, in general, and I began wondering how you could make that more visually present. Also, the old seismograph was an interesting visual metaphor for me. Everyone recognized that form, but I wanted to play with it. I thought we could make a live, web-based version, which you can actually still see online.

Twilley: What form did that take?

Goldberg: The very first version was just a simple trace across a black screen. It was called Memento Mori and it was meant to be super-minimalist. In fact, when I showed it to the seismologists, they said, “Oh, where’s the grid? How can we quantify this without a scale?” I had to say, no, no, it’s not about that. We’re just showing a sense of this—a visible signal. We actually wanted people to make an analogy with a heart monitor.



Screenshots from Memento Mori, 1997-ongoing, Internet-based earthwork, Ken Goldberg in collaboration with Woj Matuskik and David Nachum.

What’s also interesting is that the trace mutates quite a bit. You come in at different times of the day and the signal is very different. It’s sort of like the weather. The fault has different moods. When there is an earthquake, people will see big swings of activity with rings, because it goes on for days and days afterward. In fact, when there’s a big earthquake in Turkey, you can pick it up here. It strikes the earth and then a signal comes around at the speed of sound, and then it goes all the way around again, and you get these echoes for weeks. Very small echoes can go on for months. And, every time there is a tremor, we get a huge spike in traffic.

I also liked the idea of making a long form artwork, like Walter De Maria’s Earth Room, online.


The New York Earth Room, 1977, Walter De Maria. Long-term installation at 141 Wooster Street, New York City. Photograph via.

Manaugh: Like a seismic Long-Player?

Goldberg: Exactly.

Part of this, I think, is that as an engineer, I’m really intrigued by the challenge of how you make the system stay on. A lot of times we have robotic projects, but they work once or twice, and then that’s it. I feel like that’s deceiving, because people may see them, or watch a video, and then they take away a certain sense of what robotics is. You have to be careful, because it sets false expectations. The kind of robotics in which you really build a system that can stay online and also take the kind of abuse that happens over the Internet is quite a challenge. I’m very big on this issue of reliability and robustness.

In any case, we put the Memento Mori system online and, after a year or two, Randall Packer, a composer here, approached me and said, “What about adding an auditory component?”

The actual signal frequency is too low—it’s inaudible. If you just attach a speaker to it, nothing comes out. What you want to do is use it to trigger sounds, so that, essentially, the signal becomes like a conductor’s baton, triggering this orchestra of sounds. Through that process of sonification, you can create a very auditory experience that’s still driven by the seismic signal.

Twilley: So you could be using the signal to trigger a laugh track if you wanted to?

Goldberg: Exactly—the sounds don’t have to be notes. Packer did it with a lot of natural sounds, like waterfalls and lightning and thunder—things like that—so it was very earthly. But by no means does it have to be musical. In fact, that’s where we are now with Bloom, which is my most recent project.

We renamed the new auditory version Mori. We got a commission to do a project in Tokyo, at the ICC. They actually gave us a good amount of funding, so we ramped up and built this whole seismic installation with an acoustic chamber that was about fifteen feet square and had extremely powerful subwoofers underneath the plywood floor. The whole idea was that you could walk in and you could lie on the floor. We amplified the signal a lot, and there was this real sense of immersion, like you were essentially inside the earth. What was important is that it was live. Obviously, you could do this prerecorded, but it was essential to us that this signal was coming directly from the earth in real-time.


Mori Seismic Installation, 1999-ongoing, Ken Goldberg, Randall Packer, Gregory Kuhn, and Wojciech Matusik. Photo taken at the Kitchen, New York City, April 2003, by Jared Charney.

That was started in 1999, and, as it traveled around Japan and then to the The Kitchen in New York, we got closer and closer to the one-hundredth anniversary of the 1906 earthquake. I got this idea that I wanted to do a performative version. I wanted to do it in a very big space where everybody could experience it together at the time of the one-hundredth anniversary.

About a year before the anniversary, by chance, I was seated at a table next to a dancer—actually, the dancer—from the ballet. She was the principal dancer at the San Francisco Ballet—Muriel Maffre. After a couple of drinks, I got the courage up to ask her, “Would you ever consider dancing to the sound of the earth?” Amazingly, she said yes.

So Muriel, who is just an astounding artist and performer, took this on as a project. The idea was quite radical—that she would take a live seismic signal and respond to it on stage. And it’s improv, because you don't know what’s going to happen. We worked together for about a year, and we convinced the ballet to actually perform it in the opera house. It was about a week before the actual anniversary, in the end. She performed it on stage and it was about three minutes long. She did a phenomenal job. It was just a beautiful thing.


Muriel Maffre performing Ballet Mori, image via Ken Goldberg.

Twilley: How did you connect the signal to her, on stage?

Goldberg: We connected to the signal via the Internet, and we did the sonification right there on site, feeding it into their speaker system. She was just responding to the sound on stage.

What’s so interesting about how the ballet works is that they do all these rehearsals and, then, when they actually set up for the performance, it all has to be done that same afternoon. There’s no advance set up, because the space is in so much demand. You only have a few hours to get the whole thing tuned.

In this case, we were really cranking it—telling them to just turn up the volume. It was amazing to watch this old opera house, which actually was destroyed in the 1906 earthquake and then rebuilt, start to vibrate. That was actually a big concern—were light fittings and so on going to fall?


Ruins of City Hall and the Majestic Theater in San Francisco, following the 1906 earthquake.

Manaugh: That reminds me of the artist Mark Bain, who actually got permission to install a massive acoustic set-up in a condemned building in the Netherlands; it got so loud, and the bass frequencies he was using were so extreme, that the building risked collapse—which, of course, was the entire point of Bain’s performance—but the organizers had to shut it down.

Goldberg: The facilities guys actually said to me, “We don’t want to drop the chandelier on people’s heads! What if there’s a spike in the earth’s motion that would cause the sound levels to blow up?” I don’t know if that’s even feasible, but we put a clip on it so, if there was a sudden event, the system wouldn’t be overwhelmed.

From there, I went on to do a limited series of the original Memento Mori piece that collectors could purchase. There was an artist’s edition that would always be publicly available, but people who bought their own edition got their own version that they could label, and that included some private data. But, in the course of developing that, I started thinking, why does it have to be so grim? When I originally conceived it, I was really into the minimalist aesthetic. It was just black and white and about mortality. But I started thinking: why? It started seeming very dark.

So I started thinking about what else this signal could be used to generate, something that would be more visually stimulating and more engaging. That’s what gave rise to my new project, Bloom. Bloom is meant, in some sense, to invoke something that’s more natural and organic. It still references mortality, but in a much more positive way. Maybe it’s because I’m getting a little older or something like that!


Screenshot of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

Bloom is basically the idea that all flesh is grass, and that we can look at natural plant growth and organic material as outgrowths of the Earth. The seismic signal is a representation and reminder of this organic substrate, so I thought: let’s use it to trigger the growth of forms. I’m just going to play it for you. [launches beta version of Bloom]

Manaugh: What are we actually seeing right now? What scale of seismic activity do these blooms represent?

Goldberg: What you’re seeing right now is just normal variation. For example, when a big truck goes up Hearst Avenue, which is not far from the seismometer, there’s a signal from that. And then, at any given time, there are actually lots of tremors going on around the world, so you’re picking up all the echoes of those. It’s actually really rich to try to do signal-processing in order to extract signals from the noise, because there are also resonant elements from, for example, the beating of the surf on the California coast.

There’s actually a huge amount of information coming through here. What’s interesting is that this display is so different to what earth scientists are used to looking at. They study plots and seismographs, and so on. We’re actually going to have a meeting with them to talk about their perceptions of this and how they respond to it. My sense is that they probably won’t find it that valuable, because there’s no real scientific benefit to it—although it would be interesting to see if someone who really understands the signal could look at this thing for a while and actually start to read it.

For us, it’s really more of an abstraction.








A sequence of screenshots of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

Twilley: Can you explain how the blooms’ particular colors and forms are generated?

Goldberg: The blooms are triggered from left to right, so there’s still this idea of temporal progression, and they are triggered depending on whether the signal is switching. The relative size of each bloom is generated by the size of the signal change. The color choices come from a feed from Flickr—a search for flower images to pull up a data set that we can use to source the color variations.

I’m working with these two wonderful data visualization folks, Martin Wattenberg and Fernanda Viégas. They are amazing: Martin has a Math PhD from Berkeley and went off to work at IBM. He’s done a huge number of these visualizations for data of all kinds—most famously, for baby name data. All of his interfaces are just fantastic and we’ve been friends for a long time. He then started working with someone I knew from MIT, Fernanda, who is a painter by training. The two of them started to do all these amazing projects with IBM, and they had their own lab, which they eventually took private. Then they got bought by Google, but Google seems to give them pretty free rein to do whatever they want. We started working on this about a year ago.


Mysteries: Afloat, 2000, Kenneth Noland.

I should also explain the reference to Kenneth Noland. I’ll confess to you—I didn’t really know his work when I began this project. I gave a talk to some art historians, and they said, “Oh, it’s so nice that you’re referencing Kenneth Noland in this way!” I was like, “Who?” They were a little horrified. [laughter]

Noland was a New York color-field painter, whose work is a lot like what we had started generating with Bloom—so I dedicated the project to him. We wanted to play with that reference. What’s amazing is that he passed away just a year ago.


Screenshot of Bloom, 2013, by Ken Goldberg, Sanjay Krishnan, Fernanda Viégas, and Martin Wattenberg.

In any case, we’re still fine-tuning things, including the fades and the way that the colors are derived from the data and how it’s going to be installed in the gallery and so on. The experience in the museum is always more immersive and hopefully more dramatic than it is online. The ideal situation for me is that you would come in on a kind of balcony and you could look down twenty or thirty feet and see all of the colors blooming there below you.


Bloom installed at the Nevada Museum of Art

Bloom is currently on display at the Nevada Museum of Art, Venue’s parent institution, through June 16, 2013.

Dennis Scholl is a former accountant and sometime casino card-counter turned Emmy-award winning documentary producer, as well as a boutique winemaker who now distils artisanal mescal in Oaxaca. He is also currently Vice President of Arts for the Knight Foundation, where his initiatives include “Random Acts of Culture,” a program that surprises passers-by with pop-up opera and ballet performances in unexpected spaces.



As someone who went to his first museum at the age of 22 and became an art collector six months later, Scholl is passionate about the ways in which arts and culture enrich our lives and communities, but he is equally committed to inserting them into the fabric of cities—bringing the arts to people where they are, rather than requiring people to come to arts.

His focus on the value of shared, transformative cultural experiences fits with the Knight Foundation’s own research findings on the most important reasons why people become attached to a particular city, in which social opportunities, aesthetics, and a sense of openness and inclusivity frequently rank above jobs, demographics, or amenities.

Venue caught up with Scholl at the end of the 2012 Aspen Ideas Festival to talk about the art world equivalent of farm shares and veg boxes, the hits, misses, and future of the “Random Acts of Culture” program, and the importance of field trips. The edited transcript of our conversation is below.

• • •




Nicola Twilley: You’re were invited here to the Aspen Ideas Festival to speak on a panel called “Making Cities Sing.” What does a singing city look—or, I suppose I should say, sound—like for you?

Dennis Scholl: I was joined on the panel by Rocco Landesman, the chairman for the National Endowment for the Arts, and Darren Walker, who is the head of culture for Ford Foundation. The moderator was Richard Florida, who wrote The Rise of the Creative Class, and the question that he put to us is, “How do you make a city sing?” Not sing in the literal sense, but rather, “How do you make a city have a kind of vibration where it’s in harmony and people are feeling good about it?”

Of course, all the panelists come from a cultural background, so we spent a lot of time talking about what we’ve each done in culture to try to create that particular environment in a city—to try to create engagement amongst citizens in communities.

For my part, I talked about one of the programs I started at the Knight Foundation, called “Random Acts of Culture.” “Random Acts of Culture” takes opera singers and puts them in the farmers’ market. It takes ballet dancers and puts them in the airport. And sometimes we take a 650-member choir and put them in Macy’s in the Wanamaker Building with a 20,000-pipe organ and get them to perform the “Hallelujah” chorus.



It’s all spontaneous to the public. It’s obviously very thought-through in terms of our behind-the-scenes organization, but the idea is to have a surprise performance in a very surprising place. Our goal is to reconnect people to the classics—so in one sense, we’re quite traditional. The performers are all professional artists and we pay every artist for every performance. But we feel that the model of an 8pm start at the Symphony Hall on a Saturday, where you either come or you don’t, just doesn’t fit today’s lifestyle that well. People’s attention spans, their free time, and their constant digital engagement all make our lives so much more fragmented.

So we decided to try to take the symphony out of the symphony hall and put it into the streets—and the response has been incredible. We have well over ten million YouTube views for the “Random Acts of Culture” that we’ve filmed so far. There have been many, many copycats, which we love, and if you include the YouTube views for those, the total is well over fifty million online views of spontaneous cultural, classical performances in very interesting places. Now we’re turning it into a documentary, too—I was actually up very late last night looking at a rough cut of a film we’re making about the program.

Twilley: How did “Random Acts of Culture” originally come about?

Scholl: Somebody sent me a video from Valencia, Spain. I clicked on it, and it was in one of those big, open marketplaces. There was a guy selling a piece of ham to somebody. I was very close to clicking it off. But, suddenly, he bursts out into song, singing opera. So I keep watching. Then he steps out from behind the counter, and across the counter from him is a woman selling something—coffee beans, I think. She begins to sing, and she comes out from behind her counter. They’re doing this beautiful duet and a crowd begins to gather. Suddenly more people step out of the crowd and begin to sing. And it goes on and on and on, and at the end of it, the crowd goes wild, people are bawling—crying is a very common occurrence when it comes to “Random Acts of Culture,” in person or on the web. At the very end, holds up a sign, in Spanish, that says, “So you think you don’t like opera, huh?”



I was just so taken by it. I wondered what would happen if we did it over and over and over again with lots and lots of disciplines in very unique places. We did one in Miami, where Knight is based, and the audience response was immediate and electric. So we went to our Knight Foundation Board of Trustees and told them that we’d like to do one thousand “Random Acts of Culture.” Now, that was a mistake, because I could have told them that I wanted to do one hundred “Random Acts of Culture” and they would have been just as happy! But I’m a “go big or go home” kind of guy, and once we committed, we had to deliver. Yesterday, we completed Random Act #943. [As of February 1, 2013, 1244 “Random Acts of Culture” have been completed.]

Twilley: That’s exciting—you’re nearly there.

Scholl: We’re in the home stretch. I believe we’ll be done by the end of the year. It’s been a wonderful project. We’ve gotten thousands of emails, and most of them begin with, “I’m sobbing as I type this.” It’s just been a joy.

We’ve now done them in eight different cities across America—the cities where the Knight brothers used to own a newspaper—as well as a few other places, like yesterday’s performance here at the Aspen Ideas Festival. I think we’ve really created a sense of community, and we’ve put a lot of artists to work in a way that has been profound for them, too. There’s normally this big separation between the people in the seats and the people up on the stage, and auditoriums have big lights so the performers can’t even see the audience for the most part, so for them to stand this close to somebody and sing opera is a trip.



Geoff Manaugh: What types of performances have you done so far? Is it only opera?

Scholl: We’ve done opera, we’ve done flamenco, we’ve done ballet, we’ve done gospel, we’ve done jazz, we’ve done classical—we’ve done all sorts of things. For the two performances here at Aspen, there were two unusual Chinese instruments played by Wu Tong, a Classical Chinese performer who is here this week. He played the sheng, which is almost like a panpipe. They’d probably kill me for saying that! [laughter] Then he played the bawu. I can’t even describe what that’s like. You’ve just got to see it. It looked like he was playing an octopus, basically; it’s a very unusual instrument. I’d never seen anything like it before. The crowd went crazy—there were 2000 people in the music tent, and they just went nuts.



Manaugh: Is there any particular place—or even a particular art form—that you’d like to use for a future “Random Act of Culture” but you haven’t quite figured out yet how to make it work?

Scholl: The biggest problem we’ve had so far is doing something within the visual arts. We’ve gotten a couple of good ideas, but we haven’t quite been able to crack the code there. In comparison, the performing arts are so immediate. However, we do have one good idea we’re working on from an artist in Miami who came to me and asked about it, so we might crack that one.

As for locations, we’d very much like to do something classical at a sporting event, and we haven’t pulled it off yet. We were going to try to do one in Akron, but, logistically, it’s very difficult. I don’t want to do it out in the halls when everybody goes to get a hot dog. I want to have people stand up in the stands and just begin to perform. We haven’t quite been able to conquer the logistics—maybe we need to wait for the seventh-inning stretch or something like that. But we won’t quit until we get one of those done, for sure.

Twilley: What happens after you reach one thousand?

Scholl: We have some incredibly big surprises coming for the last handful of them, in terms of scale, which will be exciting. I think it actually has a life of its own. In the eight cities that we focused on, the performers have formed strong partnerships. Venue-wise, Macy’s was our opening partner. They’ve been wonderful to work with, and you really haven’t lived until you’ve stopped traffic in Macy’s six times in a day during a Saturday shoe sale. Many of those partnerships will go on.



Twilley: I’m curious about how well such a physical, immediate project lives online, too. Was that the plan originally?

Scholl: Very much so. I knew that we couldn’t make the kind of investment we were going to make if only between 50 and 100 people were going to see these performances each time. By filming many of them—we’ve filmed close to 100 now—and putting them up on the web, we’ve touched millions and millions of people.

We did a big one in Philadelphia that got a lot of international media attention, and what was amazing was that, after watching it, people started clicking onto all the other ones we had online. People would literally sit there and go through all 30 of them that were on at the time, or all 50, or all 70. Even ones that we didn’t think were going to get much traction have 175,000 views now.

Manaugh: Aside from “Random Acts of Culture,” how else do you make a city sing?

Scholl: One of the things that happened here in Aspen this week is the thirtieth rendition of something called Community Supported Art. It’s a really beautiful project that was started by a woman named Laura Zabel in St. Paul, Minnesota, which is one of the Knight cities where we have the art program. She has an organization there called Springboard for the Arts that finds ways to increase artists’ value in and to their community.

I’m sure that you’ve heard of community-supported agriculture—the idea that you buy a farm share, and you get a box of whatever’s fresh throughout the year. For Community-Supported Art, Laura’s gotten a series of artists to each make an edition of 50 objects. Some of them go all out and make 50 originals; some of them make a print of 50; some of them will make a record or an mp3. Meanwhile, she sells shares for $350. The CSA supporters show up at a pick-up point, and the artists are there, and the subscribers get nine works of art. The idea is that it’s not for the cognoscenti of the art world. It’s for everybody. And the artists get paid—it’s a modest amount, but the artists get paid.

The real payoff is the connection between the people who are brave enough to buy a share, not knowing what they’ll get, and the artists. This helps demystify the process of collecting art, which is really important to us, because it can be a very elitist activity. It also introduces the artist to 50 new potential patrons. Many of the artists who have participated in Community-Supported Art have received subsequent commissions from people who really like the tiny object they received and want something more.


CSA "harvest" in St. Paul, MN. Photograph by Scott Streble.

It’s really a way of connecting artists with their community in a way that’s different than their current relationship. We’re not trying to get $350 for a CSA from art collectors, because that’s not what they pay for art. We’re trying to get $350 from people who are curious and who want to take a chance. Because once you’re in, and you have nine works of art, then all of a sudden, you’re a collector, too.

In St. Paul, they sell out in five minutes now after announcing it, every time they do it. We asked if we could help ramp it up to more cities. We funded the creation of a playbook. Now, if you want to do a Community-Supported Art program in your city, you just sign up and get the playbook. From there, it doesn’t cost anything to run, and there’s even a little money in the fee structure to cover your admin time.

It’s now been run thirty times across America, and there are fifty more CSAs pending. We actually did one here at the Ideas Festival as a demonstration project. I reached out to six very good Aspen artists, and they agreed to do six objects for a Community-Supported Art edition here. We did a small, twenty-person share, which was a mistake, because we probably could have sold one hundred. People loved it. So now the artists are very excited, and I bet you they’re going to do it again by themselves.

There’s an organic, grassroots element to it where, once you show somebody how to do it, it can be self-perpetuating.


CSA shares awaiting pick up in St. Paul. Photograph courtesy Knight Arts.

Twilley: There’s an interesting overlap between the Community-Supported Art and “Random Acts of Culture” in terms of the idea of surprise. In both examples, you don’t know what you’re getting in advance.

Scholl: Yeah, that’s my thing. It’s something that I care about greatly. I think you have to leave room in your life for happy surprises, and that’s something the arts are really good at delivering.

Another thing, though, that we have a lot of concern about at the Knight Foundation is community arts journalism. We don’t fear for New York or LA or Chicago. There will always be lots of arts coverage in those cities, because they’re dense in populations who care about those things. The New York Times had more than 400 dance reviews last year. But around the country, in some of the cities that the Knight Foundation works in, in terms of the traditional media covering culture, it ranges from not very much to none at all.

Working with the National Endowment for the Arts, we created a contest called the Community Arts Journalism Contest. We asked people in the eight Knight communities of Akron, Charlotte, Detroit, Macon, Georgia, Miami, Philadelphia, San Jose, and St. Paul, Minnesota, to give us their best idea for community arts journalism. We asked for ideas that we could fund that would create more community arts journalism in people’s communities—and better community arts journalism.


CriticCar Detroit. Photograph courtesy Knight Arts.

We thought we’d get just a few entries from each community and we’d fund the best one. We got 233 responses—long, deep, detailed responses—which blew our minds. We’ve chosen three to fund. One is called Critic Car, in Detroit, which is a mobile van that has a booth in it where you can film interviews. It will be parked in front of a dance performance or in front of a gallery, and you’ll be able to go in and give your thoughts about the show.

We’ve funded a joint venture in Philadelphia with Drexel University and the Philadelphia Daily News to create a lot more arts journalism using college students. And we have a really complicated and significant initiative in Charlotte, where the Charlotte Observer has, in essence, donated two additional pages for cultural coverage. They’re working together with an alliance of public TV and radio and online partners and the local state university.

Perhaps the most significant aspect of this is that Rocco was so impressed by the response that he has agreed to add it to list of things that the NEA will fund out of their regular grant program, starting in March. Then, we've committed that if people in Knight communities win, and there’s a match required, we’ll cover that.

Twilley: One of the things that’s really interesting about the Knight Foundation is that the cities in which you operate—cities in which the Knight brothers once owned newspapers—are quite varied in terms of geography, demographics, industries, and so on. Do your programs play out slightly differently in each of the different cities?

Scholl: It took me a while to figure out what they all had in common. What these communities all have in common is that they are all in states of significant transition. Detroit is going in one direction—which I believe is up. Some of the other communities are not fully developed in some cases, or have come off of their highs. They’re all in flux. There is a different level of cultural sophistication in each of them, and I found that very complex to work with, certainly.

We definitely tweak projects as we expand them, to make sure they respond to the particular community. For example, we started a project five years ago in Miami that we call the Knight Arts Challenge, in which we invite anybody in the community to give us their best art idea. If we like it, we’ll fund it. After three years, the project was so successful that we expanded it to Philadelphia. But that’s a project that we’ve continually managed and tweaked because the community’s gotten so engaged. One thing we found—and this shouldn’t have been a revelation, but it was—is that the best art ideas don’t necessarily come from 501(c)(3)s. For me, that was a Eureka moment, because so much funding goes to those kinds of organizations, but art comes from artists.

The latest twist to it is that, out of this year’s Miami finalists, we are picking five up-and-coming artists or organizations and offering them a separate prize based upon the community’s support. We’re going to give them an extra $20,000 just based on who votes for them. We think that this’ll be another way to really have the community be engaged in the selection process.


Microteatro Miami, a 2012 Knight Arts Challenge winner, is presenting a series of short plays in nine shipping containers. Photograph via the Miami New Times.

The Challenge—along with many other things, such as Art Basel—has had a really significant impact on Miami, in terms of how the community perceives itself as culturally. I’ve lived in Miami for almost fifty years, and it wasn’t exactly a cultural oasis when I was growing up there. But the recent achievements are dramatic: we have a Frank Gehry building for the New World Symphony, we have a brand new Herzog & de Meuron building coming out of the ground for the Miami Art Museum. We have a science museum underway with Grimshaw doing the design. We have a Herzog & de Meuron parking lot. We have a Zaha Hadid parking garage. We have an Arquitectonica parking garage.

We do things a little different down there when it comes to architecture, but we do them. It’s been a really incredible…you can’t call it a renaissance, because it never happened before. It’s been an incredible cultural awakening. And I think the Knight contest, with its open invitation to people to express themselves culturally, has been very meaningful.


Random Act of Culture in Miami; photograph courtesy of Knight Arts.

Manaugh: I’m curious about the idea of bringing the arts to people, and how that requires you to expand the toolkit of traditional cultural philanthropy. For example, could you have even more of a long-term impact on a community not by funding an arts performance but by paying, say, for free guitar lessons for every 15-year-old in town?

Scholl: Arts education is a difficult minefield to deal in, but we believe that one of the things that kids remember is field trips. That really sticks. We’ve done a couple of things in that direction. We have funded a ten million dollar grant to the Miami Art Museum to make sure that every single third-grader in Dade County—27,000 kids—will go to that museum every year in perpetuity.

The other thing we support is in very close cooperation with the superintendent of schools in Miami-Dade County, which is the fourth-largest school district in America, with 327,000 students. He has a plan called the Cultural Passport in which every grade, K through 12, gets aligned with a cultural institution in town. In kindergarten, you might go to the Miami Children’s Museum, and, in first grade, you might go to the Performing Arts Center, and, in second grade, you might go to the ballet, and, in third grade, you’re going to go to the Miami Art Museum. By fifth grade, you might go MOCA, the Museum of Contemporary Art. Each of the institutions gets assigned a grade, and it’s a pretty great experience. We’ve given well over a million dollars to support that, and we were able to take the number of kids participating in that program from 55,000 to 110,000.

It’s not guitar lessons, but it is universal!

A selection of works from Dennis and Debra Scholl’s personal art collection is currently on display at the Nevada Museum of Art, Venue’s parent institution. Featuring 40 works by 18 artists, Hook, Line & Sinker is “an exhibition of drawings construed in the widest sense, as an anthology of practices deployed by artists to configure the world,” and is on display through April 28, 2013.
Every day and night, beneath the streets of San Francisco, huge wheels turn, pulling cable cars to their far-flung destinations and back again, as if weaving them across the city in loops.



The cars shuttle passengers up the peninsula's hills and down again, around the city's densely built core, through neighborhoods such as Chinatown, Russian Hill, and the Financial District, riding atop a geometry of iron tracks, underground cables, and spinning sheaves embedded in the streets themselves.



These wheels — and the spider's nest of cables they pull — are free and open to the public for daily visits, courtesy of the surprisingly fantastic San Francisco Cable Car Museum.



An otherwise nondescript brick building at 1201 Mason Street hides a cavernous and open interior that stands all but gutted to make space for these vast winding wheels and the electric motors that drive them.

Inside, steps bring visitors up to a viewing platform for a bird's eye view of the loud and clanking operation, amidst rich smells of fuel and industrial lubricants, as if wandering into a scene from a Jules Verne short story.



The museum itself opened back in 1974, and, in addition to the spectacular engine and winding wheel overlook, it holds a series of plinths and display cases located off to the sides, showcasing "various mechanical devices such as grips, track, cable, brake mechanisms, tools, detailed models, and a large collection of historic photographs.



However, it's not until you descend into an underground viewing area to see the the spinning "sheaves" that bring each of the four cable lines back into the building from their channels beneath the streets that the immense strangeness of the cable car system really becomes apparent.

The fact that something so familiar and over-photographed — in an era dominated by notions of urban software, immaterial metaphors of "the cloud," and the very idea of "smart cities" — actually operates by way of shadowy, clockwork mechanical systems so exhilaratingly titanic, analogue, and, frankly, bizarre was an astonishing thing to learn.



Walking down into a cramped and under-lit vault in which it's too dark to take an effective casual photograph, you peer out through thick glass windows onto what appears to be a medieval guild room, a giant's collection of oversized seismic gyroscopes, or perhaps the villain's lair from some as-yet-unmade sequel to Spiderman.

Here, you realize that this hallway, an underground corridor spinning with Piranesian wheels and cables



— actually connects onward to other halls and sheave rooms, and that those, too, are connected by way of subterranean trenches through which tar-covered steel cables are pulled at a steady 9 mph, and that those very cables are then responsible for the constant whirring and machine-like patter one hears coming from grates in the middle of the street on certain routes through San Francisco.



It's as if a huge stringed instrument has been wound through the basements of the city, a singing nervous system that hauls vehicles the size of small buildings up and down fog-shrouded hills.


Engineer Andrew Hallidie's patent drawing for the "Endless Wire Ropeway," as implemented under the streets of San Francisco.

In his classic essay on the prison images of Piranesi, filmmaker Sergei Eisenstein writes of chaotic spaces in which architectural fragments, arches, and "broken balconies" constantly "leap" and "explode" beyond their gravitational bounds. He describes a centrifugal space that "whirls off somewhere," as if "in a hurricane, dashing in all directions: ropes, runaway staircases, exploding arches, stone blocks breaking away from each other."

It is in "the nature of architectural fantasies," Eisenstein writes, that such a space might "carry the eye into unknown depths, and the staircases, ledge by ledge, extend to the heavens, or in a reverse cascade of these same ledges, rush downward."

San Francisco's cable car system is a wonderfully mundane "architectural fantasy," in Eisenstein's terms, an everyday piece of urban infrastructure formed by a literally marvelous webwork of cables and tracks that collaboratively strain to pull together the city. It is also the only mobile National Monument in the world.



Even better, the Cable Car Museum remains free to visit. It can be found at 1201 Mason Street, where the Herculean wheels await your wonder.
 
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